White Hat To Provide Online Gaming Content to PokerStars
A new business strategy led by online gaming giant PokerStars has allowed the company to close a partnership with a partnership expected to enhance its gaming offerings well beyond poker. PokerStars announced a new alliance with White Hat Studios, a prominent content supplier in the iGaming market.
According to the specifics of the new business relationship, the developer is now ready to expand upon the current gaming offer and include a series of unique and distinct slot and table game variants from its new partner.
For online casino players, specific titles such as Peaky Blinders and Masters of Atlantis gaming and slot variants will be added, and this is available in PokerStars’ online casino repertoire. The gaming giant will also have access to other gaming variants, such as Almighty Buffalo Megaways.
White Hat Studios is now expected to complement and add to PokerStars’ already superior offer of slot selections with an even more extensive array of table games. The enhancements will increase PokerStars’ player and user acquisition and retention rates.
The purpose behind strengthening a retention strategy is to keep PokerStars with status as the gaming giant in the online casino market. As for US online casino players, these will soon be able to make the most of PokerStars’ new gaming selections.
New Jersey, Pennsylvania, Connecticut, West Virginia and Michigan residents will all have access to PokerStars’ new gaming options. The gaming provider is legally licensed to operate in these five states.
Daniel Lechner, VP of sales and marketing at White Hat Studios, explained that partnering with a company like PokerStars is more than another step in a simple business strategy. To Lechner, it’s all about expanding the company’s offer to the US market.
The same story repeats itself once again. The tale in which major gaming creators are now looking for an entry point in the US has become more frequent.
More than just attempting to prevail as independent brands, some companies have found a bridge via major local brands with solid positioning in the US market. While some brands partner with various providers in the US, some, like White Hat, have found the comfort of establishing significant players such as PokerStars.
Earlier this month, PokerStars also entered a new deal with Bragg Studios. The provider added titles such as Sea of Plenty from Indigo Magic and Dust and Mystery Mine from Atomic Slot Lab. Additionally, as part of the new alliance, Bragg committed to providing PokerStars with exclusive content for its platform, which will be available for all US online casino players.
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