Tipico raises curtain on sparkling new casino platform for NJ players

Article by : Charles Perrin Oct 20, 2023

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Tipico has raised the curtain on a sparkling new casino app for New Jersey players, and it marks a significant departure from its previous incarnation.

Launched earlier this week, the revamped casino app has relied on proprietary technology to make it one of the most seamless for content browsing as well as facilitating greater search capabilities.

One thing that will catch the attention of New Jersey players is the app’s colour scheme. Previously, this consisted of a red and black hue, but it has now switched to a smarter teal, navy, and magenta palette in the hope of appealing to a wider audience.

Tipico Casino will also use real-time data to analyse player activity on the platform, which in turn, will enable them to enhance the user experience and provide more personalised content for those downloading the app.

Not only that, but an agreement has been ratified with PayNearMe whereby Tipico has leveraged the MoneyLine system to streamline payment processing methods as well as quicken up withdrawal times.

Reacting to the news, Adrian Vella, US CEO at Tipico, said: “On the heels of earning a first-place national ranking, we are excited to unveil a completely original experience for customers who desire to play casino games in New Jersey.

“Unlike other online casinos that pigeonhole players, our product helps expedite the real money deposit and withdrawal process, providing a safe, secure experience.

“We are uniquely positioned to make huge leaps in 2024 and beyond with a combination of original and classic content, efficient processing, and our trusted brand heritage.”

Meanwhile, Leighton Webb, PayNearMe’s Vice President and General Manager of igaming and sports betting, praised the deal with Tipico.

He said: “Our MoneyLine platform is built from the ground up to service two complex and highly regulated industries — real-money gaming and payments.

“As a fintech company that understands the complexities of both markets, PayNearMe is well equipped to tackle the unique challenges operators face as they enter new markets and seek to streamline operations, improve margins and increase customer loyalty and acquisition.”

Tipico has also expanded its range of welcome offers to incentivize new players, and the refreshed UX is aimed at providing a more social element to the real money casino app.

Perhaps more tellingly, Tipico insists that it now possesses the best casino app in the US, overtaking powerhouses such as BetMGM and DraftKings.

The German firm which also doubles up as a sportsbook, launched its original casino product in New Jersey in November 2021, and it counts White Hat Gaming and Konami as its gaming partners.