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The BetMGM Online Casino Is Taking Over Michigan’s Online Gaming Scene
BetMGM Casino in Michigan stands out among US markets with its significant dominance in the online casino sector.
In Michigan, FanDuel and DraftKings dominate the sports betting landscape, as they do in many other states, collectively representing up to 60% of total bets placed. However, the online casino domain in Michigan is a different story, with BetMGM MI taking the lead.
Last month, BetMGM Casino Michigan reported $44,038,644 in revenue, surpassing the nearest online casino operator, FanDuel, by over $10 million.
The previous month saw an even wider gap of over $18 million. Over its lifetime, BetMGM Michigan has accrued $1.404 billion in revenue, outperforming FanDuel Casino Michigan in the same category by 51%.
Remarkably, the combined revenue of FanDuel and DraftKings Casino Michigan is approximately $60 million less than BetMGM’s earnings in Michigan.
BetMGM’s supremacy in Michigan’s online casinos is noteworthy despite ranking third in sports betting behind DraftKings and FanDuel.
Several factors have contributed to BetMGM’s outstanding performance in Michigan, and these serve as lessons that other states draw from the provider’s dominance in the region.
BetMGM quickly invested in Michigan after legalising online casinos, offering pre-launch promotions and extensive post-launch bonuses. Being an early entrant helped build brand awareness.
BetMGM’s “It’s On” advertising campaign resonated with Michigan audiences, positioning the brand as a more mature and classic alternative to Daily Fantasy Sports brands like DraftKings, which primarily target younger male bettors.
BetMGM’s approach felt akin to an Old Fashioned, while FanDuel and DraftKings were more akin to Red Bull.
Due to the MGM Grand Detroit Casino resort, Michiganders are familiar with the MGM brand. The brand has had a strong presence in the state since the 1990s.
The BetMGM Online Casino app also remains one of the most downloaded apps in Michigan, according to the Apple Store.
While DraftKings and FanDuel dominate Michigan’s sports betting market, BetMGM’s leadership in the online casino sector has made it the indisputable frontrunner and a prime target for competitors. FanDuel’s online casino in Michigan has been closing the gap recently.
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