Super Bowl LVIII Brings Out Online Bettors Across the US

Article by : Erik Gibbs Feb 13, 2024

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The closing chapter of Super Bowl LVIII has been written, yet in the realm of sportsbooks, the aftermath of Sunday’s game still undergoes computation. A few days ago, Eilers & Krejcik foresaw approximately $1.25 billion in legal wagers swirling around the game, and the American Gaming Association anticipated nearly 68 million Americans engaging in betting—a 35% surge from last year’s figures.

This past Monday morning, GeoComply unfurled data revealing a notable surge in legal Super Bowl betting. The Vancouver-based company, renowned for its prowess in anti-fraud and geolocation-compliance technologies, documented a robust 22.3% escalation in geolocation checks across Super Bowl weekend.

This data stems from their clientele, including industry giants like BetMGM, Bet365, 888 Holdings, Caesars, DraftKings and FanDuel, eclipsing figures from the previous year.

GeoComply conducted a meticulous analysis of data encompassing 28 states, Washington, D.C. and Puerto Rico, all fostering legal online sports betting. Notably, while Nevada featured in the list, Florida remained absent from the metrics.

Anna Sainsbury, CEO and Co-Founder of GeoComply, highlighted the impact of the evolving shift towards the legal market, setting the stage for a historic inaugural Super Bowl in Las Vegas. The remarkable outcomes observed were truly impressive.

Emphasizing the company’s commitment, Sainsbury stated that its mission is centered around ensuring compliance. It strives to help clients expand the player funnel reliably and responsibly, ultimately enhancing their businesses.

The continuous growth of the legal market each year brings positive news for consumers and states while simultaneously marginalizing illegal offshore sportsbooks.

The report revealed additional noteworthy highlights. GeoComply tallied a remarkable 8.5 million active accounts in states where online sports betting is legalized, marking a 15% upswing from the previous year throughout the weekend.

The Super Bowl’s aura seemed to captivate individuals who might not have previously ventured into sports betting; according to GeoComply, over 1.77 million new users registered for legal online accounts in the fortnight that led to the SB.

The surge in betting activity extended back to the beginning of the NFL season in September, marking a substantial increase in volume.

From the start of the season until the Super Bowl, GeoComply’s clients witnessed the addition of over 13.7 million new accounts, reflecting a remarkable 28% surge compared to the previous season.

Minutes before the 6:30 PM ET kick-off Sunday night, GeoComply experienced an extraordinary traffic spike, registering a staggering 14.75 thousand transactions per second.

This recorded peak surpassed the previous high observed during the 2023 Super Bowl, marking the highest Transaction Per Second (TPS) ever recorded on GeoComply’s system, showcasing a twofold increase.

The company’s platform employs over 800 data points to meticulously verify the location of players within the legal borders of a state before allowing them to place bets.