Station Casinos Partners With Trustly To Manage Its NFT Marketplace
Partnerships in the gaming industry only sometimes involve strategic alliances to increase gaming selections or expand gaming platforms. Station Casinos is now the perfect example of how gaming industry giants can also work on enhancing aspects of their overall service by partnering with leading companies in various industries, such as tech.
STN confirmed that they were joining a strategic alliance Trustly. The latter will now become the sole provider for STN Charms and one of the company’s new digital products. STN Charms is Station Casino’s new and exclusive Loyalty Marketplace, and Trustly has now officially gained access as its top promoter.
STN Charms, which went on sale on March 31, gives all casino players digital charms. These can, in turn, be used to move up the program ladder, purchased, and even sold on the market. When processing withdrawals from and deposits into the STN Charms wallet, Station Casinos has found a way for Trustly to be involved.
Once users proceed to make transactions, Trustly’s Open Banking Payments system will be the only means by which users can exchange STN Charms. To Senior Vice President of SVP at Red Rock Resorts Station Casinos, Tom Mikulich, the STN Charms program is quite a unique offer.
Mikulich stated that one of the best ways to promote their new loyalty marketplace program was to partner with a top payment processor. To Mikulich, open banking technology is more than just a trend; Trustly is one of its strongest exponents.
Despite agreeing to collaborate with Trustly, other companies’ partnerships will remain untouched. CentralAMS will continue to power the digital wallets for Station Casinos users.
The STN Charms will be colour-coded according to their uniqueness. Charms will range from plain and standard colours and categories to more extravagant, unique, and legendary status. The Charms themselves are fashioned and modelled after symbols. These include horseshoes, fortunate cats, bison, and four-leafed clovers.
Trustly’s vice president of gaming, John Parsons, stated that partnering with a top gaming provider like Station Casino is vital for the growth of both companies.
While still new, NFTs have continued to gain much prominence in today’s tech world. The incorporation and merger between gaming and NFTs have been gradual. Yet, these partnerships will test the effectiveness of how new proposals are introduced in the market and how these are viewed and accepted by users.
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