Slots developer EveryMatrix makes further inroads in the US with Rush Street Interactive
EveryMatrix has gone live in Michigan after extending the contours of its existing slots partnership with Rush Street Interactive (RSI).
Under the parameters of the deal, BetRivers, an RSI-operated platform, will incorporate EveryMatrix’s in-house slot titles populated by Armadillo Studios.
Yes, players in the Great Lake State will now have unfettered access to a greater range of games which have been integrated through the SlotMatrix iGaming aggregation solution.
This represents another seminal moment for EveryMatrix who have already forged a strong partnership with RSI by collaborating to offer players online casino slot content in other global markets, including Latin America, through the RushBet platform.
EveryMatrix has certainly been making significant headway in the US, and the slot supplier has already obtained licenses in Connecticut, Michigan, New Jersey, and West Virginia.
Meanwhile, the regulatory process to seek approval in Pennsylvania has already begun, so it shouldn’t be too far behind Michigan.
Reacting to the news, RSI CEO Richard Schwartz said: “RSI is thrilled to extend our partnership with EveryMatrix and we’re pleased to lead its entry into Michigan for the first time.
“We are always excited to offer our BetRivers players new immersive and entertaining gaming experiences and we’re confident gaming enthusiasts in the Great Lake State will enjoy these new games.”
Erik Nyman, EveryMatrix Americas President, struck a similar tone, hailing this deal as another significant milestone for the company.
He said: “We’re delighted to go live in Michigan, yet another significant iGaming state and in particular to go live with our valued partners at Rush Street Interactive.
“We look forward to both maximizing our content and aggregation offering here in 2024 and beyond.”
EveryMatrix, who inked a similar deal with Caesars Digital for Caesars Palace Online Casino players earlier this year, is on an upward trajectory. It will be fascinating to see how things take off in Michigan.
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