Relax Gaming to make highly-anticipated US debut with BetMGM

Article by : Charles Perrin Dec 13, 2023

• 
• 

Relax Gaming will make its highly-anticipated debut in the US after agreeing to partner with BetMGM for its launch in New Jersey.

With its background as a leading iGaming aggregator and supplier, Relax Gaming was handed a vendor transactional waiver by the state’s regulatory body, the New Jersey Division of Gaming Enforcement, which provided clearance for the deal.

Operating under its US brand name RLX Gaming, New Jersey’s BetMGM players will now have unfettered access to the company’s extensive slots collection, including The Great Pigsby and Epic Joker.

Of course, this represents a seminal moment for Relax Gaming, which set foot in Ontario in April last year, and it has already hit its stride in the Canadian province.

Indeed, Relax Gaming’s CPO Shelley Hannah, revealed in the November/December issue of Gaming America, that the US had been “hot on Relax’s Gaming radar” for a while.

In joining forces with BetMGM, Relax Gaming views this as being a timely step in expanding its footprint in North America.

Discussing the deal, Simon Hammon, CEO of Relax Gaming and RLX Gaming, said: “Launching in New Jersey is a landmark moment for our company.

“We have enjoyed many successful launches across a number of key regulated markets in the past few years.

“This one is no doubt the biggest to date. BetMGM’s ethos perfectly aligns with our vision and we expect our partnership to truly flourish.”

Meaanwhile, Oliver Bartlett, Vice President of gaming product and content at BetMGM, echoed Hammon’s comments.

He said: “BetMGM welcomes Relax Gaming/RLX Gaming into the US igaming market.

“We are honored to be the first operator in the States to bring Relax Gaming’s diverse and engaging portfolio of games to our award-winning online casino.”

Over the past 12 months, Relax Gaming has become a major disruptor in the industry, scooping multiple awards for its first-class casino content.

At the vanguard of the slot revolution, Relax Gaming received critical acclaim for its Money Train slot franchise, and the fourth iteration of the series (Money Train 4) was released in September.

Relax Gaming has more than 4,000 online casino games in its library, and its deal with BetMGM could mark the start of a beautiful partnership.