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    Relax Gaming Expands US Footprint Through PlayStar New Jersey Partnership

    Relax Gaming Expands US Footprint Through PlayStar New Jersey Partnership
    Article by : Erik Gibbs Sep 2, 2024

    Relax Gaming is continuing its expansion in the US market through a new partnership with PlayStar in New Jersey. This collaboration is another milestone for Relax Gaming, which is working to solidify its presence in one of the most competitive online gaming markets in the US.

    PlayStar, an online casino operator that has been active in New Jersey since 2022, offers a wide range of gaming options, including over 600 games. By partnering with Relax Gaming, PlayStar aims to enhance its game selection with a variety of high-quality titles from Relax’s extensive catalog. The partnership also allows Relax Gaming to further embed itself in the New Jersey market, which it first entered in December 2023.

    Martin Stålros, CEO of Relax Gaming, expressed confidence in the continued growth and success of the company in New Jersey. He highlighted how the content from Relax Gaming has resonated well with players in the state, attributing this positive reception to the diversity and quality of the games offered. This new partnership with PlayStar is expected to build on that success, enabling Relax Gaming to reach an even broader audience.

    PlayStar’s COO, Dan Alexander, also shared his excitement about the collaboration. He noted that Relax Gaming’s reputation in New Jersey has been strong since its entry into the market, and the integration of Relax’s content into PlayStar’s platform will provide players with even more engaging gaming experiences. Alexander emphasized the importance of offering top-tier content to maintain and grow PlayStar’s player base in the highly competitive New Jersey market.

    Relax Gaming’s strategy in the US has focused on establishing strong partnerships in key states. The company’s first US market entry was through a deal with BetMGM in New Jersey, and it has since expanded into Pennsylvania and Michigan. Relax Gaming’s portfolio includes a wide range of online casino games, from proprietary slots to content from third-party studios, all available through its partnership programs.

    This latest partnership with PlayStar represents a continued commitment by Relax Gaming to expand its footprint in the US online gaming market. With its growing presence in key states and a diverse selection of games, Relax Gaming is positioning itself as a leading content provider in the North American iGaming industry. The collaboration with PlayStar is expected to drive further growth and success for both companies in the competitive Garden State market.