Reflex Gaming Debuts in West Virginia With a New Online Slot
It’s not every day that international gaming providers are introduced in the American market. Reflex Gaming, a well-known UK online casino and gaming machine provider, will now have its top online slot selections included at a local online casino provider in West Virginia.
To expand to the online American casino market, Reflex partnered with ODDSworks, a critical player in North America’s online casino scene. Through their collaboration, ODDSworks and Reflex can now use BETguard. This cutting-edge remote game server will allow Reflex’s gaming selections in the final array of games.
With its roots dating back to 2004, Reflex has gained tremendous notoriety in the UK market, and in 2015, the Sunday Times identified Reflex Gaming as one of the UK’s 100 fastest-growing IT firms.
The business was acquired by gaming machine supplier Dransfields in 2019. This significantly impacted the company’s position, elevating its worth and allowing the provider to develop and expand its gaming offer.
Reflex Gaming has remained a substantial player in the European gaming market with a selection of almost 20 online slot titles and over 20 land-based slot machines. Early in 2022, Reflex announced its collaboration with ODDSworks as part of a strategy to enter the US gaming market finally.
West Virginia casino players will now get the unique chance to find specific titles, such as “The Legend of Ching Shih,” at some of their local online casino providers. To gaming experts, Reflex is a top gaming developer in the world where players can immerse themselves in various themed slot selections.
According to Reflex Gaming’s Chief Product Officer, Mat Ingram, this new partnership is vital to the company’s expansion. The partnership with ODDSworks also tests the company’s gaming quality and flexibility for the developer to adapt to different regulatory schemes.
The first titles from Reflex will also be available in Michigan. Despite having a smaller market than Michigan, West Virginia still has tremendous growth potential. In the 2022-23 fiscal year report, the state recorded almost $140 in income generated solely by online casino providers.
The future expansion of Reflex Gaming’s services into additional states is now a reality. The company has continued to analyze its potential move to other state markets such as Delaware, New Jersey, Connecticut and Pennsylvania.
For the US online casino market, this is now the second iGaming provider that enters the country in a week. This now speaks of international suppliers’ interest in entering a market as competitive as the US. It also speaks of the regulatory flexibility on behalf of local state authorities that have permitted the market to thrive and grow in the country.
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