PointsBet Canada Teams up With Play’n Go To Expand iGaming Library
PointsBet Canada has significantly bolstered its online casino offerings through a partnership with Swedish gaming provider Play’n GO. The collaboration introduces popular titles such as Book of Dead, Rich Wilde and the Tome of Madness, and more to PointsBet’s already robust casino platform. This marks a strategic enhancement to its portfolio in the highly competitive Ontario online gaming market.
Casino gaming is a dominant force in Ontario’s online gambling industry. Recent data from iGaming Ontario’s Q2 FY2024-25 market performance report revealed that casino games accounted for 86% of the CA$18.7 billion (US$13.1 billion) in total online bets. This makes it clear that high-quality casino content is crucial for operators seeking to maintain a competitive edge.
Prior to the partnership, PointsBet Canada offered 517 iCasino games. The integration of Play’n GO titles has added 19 games in the first week alone, with more expected as the collaboration progresses. This expansion underscores PointsBet Canada’s commitment to providing a diverse and engaging gaming experience tailored to the preferences of Canadian players.
Play’n GO’s reputation for delivering high-quality gaming content aligns with PointsBet Canada’s mission to provide a safe and engaging entertainment experience. This collaboration not only enhances PointsBet’s gaming library but also reinforces its position as a trusted leader in Canada’s iGaming market. The partnership reflects a shared vision for a safe and regulated gaming industry focused on player satisfaction.
Ontario’s iGaming market is a competitive landscape, with 50 licensed operators collectively driving 78% of the market share held by commercial operators, according to H2 Gambling Capital. The government-operated Ontario Lottery and Gaming accounts for 16%, while unregulated offshore platforms hold just 5%. Within this dynamic ecosystem, offering premium content has become a cornerstone of success for operators like PointsBet.
Play’n GO has steadily expanded its presence in Canada since entering the Ontario market in 2022. Earlier this year, the company extended its reach into Quebec, showcasing its commitment to becoming a major player in the North American gaming scene. The partnership with PointsBet Canada represents a significant milestone, as both companies aim to elevate the standard of player entertainment in the region.
PointsBet views this collaboration as an opportunity to offer diverse and engaging content to meet the evolving demands of players. With a strong alignment in values and priorities, PointsBet Canada and Play’n GO are poised to drive innovation and growth in Ontario’s thriving iGaming sector.
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