Playtech Announces Partnership With Rush Street Interactive

Article by : Milena Petrovska Sep 12, 2024

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Playtech has announced a new strategic partnership with one of the largest online gambling operators in the US – Rush Street Interactive. Thanks to this development, Playtech is now able to offer a variety of games across North America.

These include online slots, table games, and live casino games from studios in Pennsylvania, Michigan, and New Jersey. All of these products will be available through RSI’s brand BetRivers.

The COO of Playtech, Shimon Akad, stated that the launch of the partnership represented a “great moment” as it enabled both companies to expand their presence across North America. He added that having the chance to distribute content for an industry leader such as RSI was vital to Playtech and that both companies would be happy to deliver revolutionizing “content to BetRivers players in North America.”

Both Companies Looking to Expand to Other Markets

RSI’s CEO, Richard Schwartz, also shared a few words on the new partnership. He said that everyone at the company was pleased to announce the new and improved relationship with Playtech.

He doubled down by saying that RSI was proud to deliver new and unique content to its players, and that was exactly what the partnership with Playtech would bring. In conclusion, Schwartz noted that he had high hopes that the efforts would help RSI become a “leading online operator across the Americas.”

Apart from increasing their presence in the US, the deal allows both companies to strengthen their offerings in Canada and Mexico. Playtech’s cutting-edge games will be available to Canadians living in Ontario and all across Mexico.

In Playtech’s press release, the company noted that both entities are actively looking to expand their partnership across Latin America. According to the release, RSI’s brand RushBet would play a crucial role in the expansion, and this site already had market access in Peru.

Stock Impact of the News Remains to be Seen

Since the news is still relatively fresh, it remains to be seen how it will impact Playtech’s stock price. One day before the news was published, the company’s stocks were valued at 645 GBX. On the day the news was published, the price went down to 631 GBX. As of the next day (September 11), the company’s stock reached its daily high at 644 GBX.

The development seems to be having a positive effect, but it’s still too early to see whether it will continue on this positive track.

Busy Summer for Playtech

This summer proved to be quite interesting and active for Playtech. The company formed partnerships and released new games.

Everything started in mid-June when Playtech partnered with MGM Resorts International. The deal allowed Playtech to stream its live casino content directly from MGM’s most famous casinos on the Vegas Strip: Bellagio and MGM Grand.

In July, the provider announced the launch of Cash Collect Roulette Live, which was the second multiplayer live game release in the year. The game was brought to LeoVegas and Betfair.

Then, the company expanded its presence in the Spanish market with the launch of Super Spin Roulette via bet365. In its press release, Playtech noted that Super Spin Roulette was tailored to meet local regulations and that the maximum multiplier in the game goes as high as x540.