Play’n GO Confirms MoneyGram Haas F1 Team Appearance at Next: Summit Valletta

MoneyGram Haas F1 Team Unveils Sleek New Livery for 2023 Formula 1 World Championship Season

Article by : Milena Petrovska Apr 8, 2024

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Play’n GO, one of the world’s leading online casino providers, has confirmed that it will attend Malta’s Next: Summit Valletta. More importantly, MoneyGram Haas F1 Team drivers Kevin Magnussen and Nico Hülkenberg will also join the company during the event.

This development follows the recently signed partnership between Play’n GO and MoneyGram Haas F1. The event will mark the first official driver appearance sponsored by the provider.

Next Summit: Valletta will take place on May 15 and will include over 5,000 global delegates. The summit will offer unprecedented networking opportunities that can shape the future of the iGaming industry.

Hülkenberg and Magnussen Will Give Insights Into Daily Routines

Play’n GO will organize a private party on May 14, a day before the summit begins. After the event, Hülkenberg and Magnussen will go to the stage in Valletta.

Both drivers will provide insight into their daily lives as high-performance athletes and share their hopes for the rest of the season. Of course, they will also share some tips for the race in Northern Italy, which is scheduled on May 19.

The two drivers, along with media personality Natalie Pinkham, will also join a Play’n GO-sponsored panel. The trio will participate in a live Q&A session and answer questions from curious attendees.

Everyone at Play’n GO Looking Forward to the Opportunity

Ebba Arnred, the co-founder and CEO of Play’n GO, shared a few words on the development. She said that both Play’n GO and MoneyGram Haas were delighted to showcase the “world of motor racing to Malta.”

Arnred added that Play’n GO thought highly of the MoneyGram Haas F1 Team. Moreover, they considered the team as the perfect brand to help them increase influence and popularity among passionate F1 fans.

In conclusion, Arnred stated that both parties have shown a clear vision of “sustainability, innovation, and entertainment” within their respective industries. She concluded by saying she was looking forward to working with the MoneyGram Haas F1 Team in the coming years.

This development is the latest in a string of good chess moves by Play’n GO. Just recently, the provider doubled down on its expansion in North America by acquiring a license to supply its products in both Pennsylvania and Delaware.

Play’n GO is also constantly expanding its game portfolio with new and exciting releases. Some of its latest additions include Piranha Pays and Easter Eggspedition, which went live just in time for the Easter holidays.

The company is also working towards attracting those who appreciate good soundtracks. Just this week, it released its exclusive Slashimi lo-fi Soundtrack.

iGaming Sponsorships in F1 Gaining Lots of Attention

Play’n GO isn’t the only iGaming brand that has entered the world of F1. Both operators and providers are using sponsorships to build their brands and expand their reach among F1 fans.

Back in January, Stake penned an exclusive partnership with Sauber Group. A year before that, Stake was just a co-sponsor of the company. Fast forward to early 2024 to see the Alfa Romeo team renamed to Stake F1.

Alessandro Alunni Bravi, the managing director of Sauber Group, described the new deal with Stake as an “exciting new step.” Moreover, he expressed hopes that the partnership would introduce the sport to a new audience.

In 2023, PokerStars also renewed its deal with Oracle Red Bull Racing. The extension allowed PokerStars to provide fans with exclusive YouTube content by showing behind-the-scenes footage of the 2023 season. The duo presented Between the Lines, a content series that explored the parallels between poker and racing.

With all these success stories, it’s only a matter of time until other top iGaming brands join the fun with their own exclusive sponsorship deals.