Merkur Signs Partnership With Gaming Arts to Enter US Casino Ecosystem

    Mercur Gaming
    Article by : Erik Gibbs Oct 13, 2023

    Merkur and Gaming Arts have entered a partnership to develop and supply games for North American casinos jointly. The prominent European game developer based in Germany has forged a strategic partnership with Las Vegas Gaming Arts LLC.

    This collaboration involves jointly developing and supplying games for North American casinos, pending regulatory approvals, and signifies Merkur’s commitment to becoming a direct supplier in North America.

    The alliance between Merkur and Gaming Arts is an exciting milestone for both companies, leveraging Merkur’s established presence and capabilities as a gaming supplier and Gaming Arts’ innovative gaming technology offerings.

    This strategic cooperation aligns with Merkur’s vision of enhancing the player experience and expanding its global footprint in the North American market.

    Juergen Stuehmeyer, a board member of Merkur’s parent company, Gauselmann AG, expressed enthusiasm about this partnership’s immense potential for Merkur’s North American expansion efforts.

    Gauselmann AG is a German-based company involved in developing, manufacturing, and distributing a wide range of products in the gaming and gambling industry. The company is widely known for producing gaming and slot machines, including those for casinos, amusement arcades and other gaming venues. The Gauselmann Group includes various subsidiaries and brands, and its activities extend beyond Germany to international markets.

    Stuehmeyer emphasized Gaming Arts’ rapid growth and innovation in the gaming supplier space. Stuehmeyer also highlighted his anticipation of Gaming Arts’ CEO Mike Dreitzer leading this collaborative team alongside Merkur and how this collaboration will exponentiate both companies in the market.

    David Colvin, Owner of Gaming Arts LLC, considers this partnership a pivotal moment in Gaming Arts’ journey, where Merkur’s global reach and excellent reputation align seamlessly with their growth and innovation aspirations.

    To Colvin, both companies’ joint vision and similar values are poised to deliver exceptional gaming experiences to North American players. Colvin added that the partnership is ideal for both enterprises and will benefit both significantly.

    Additionally, Gauselmann recently announced plans to rebrand its Gauselmann AG subsidiary Merkur.com AG as part of brand harmonization, aiming to make Merkur.com the umbrella name for all production.

    This implies that Merkur.com AG will also be the new brand name for sales in the national and international markets.