LeoVegas Is Now A Member Of The European Gaming And Betting Association

Article by : Erik Gibbs Dec 17, 2024

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LeoVegas Group, a European iGaming subsidiary of MGM Resorts International, has officially become a member of the European Gaming and Betting Association (EGBA). This move underscores the company’s dedication to advancing industry cooperation, setting high standards, and contributing to a safer and more regulated gambling environment across Europe.

LeoVegas’ decision to join EGBA highlights its intention to be an active participant in shaping the future of the online gambling sector. As a member, the company will play a significant role in EGBA initiatives, particularly in areas like responsible gambling practices, advertising standards, and compliance with the European Union’s anti-money laundering (AML) regulations.

The collaboration provides LeoVegas with a platform to amplify its voice in critical markets such as the Nordic region, where the company has a strong presence. By contributing its expertise, LeoVegas aims to enhance EGBA’s ongoing efforts to improve regulatory frameworks and promote safer gambling practices throughout Europe.

One of the key initiatives LeoVegas will support as part of EGBA is the annual Safer Gambling Week. This campaign, organized by the association, focuses on promoting awareness and tools for responsible gambling. The latest edition of Safer Gambling Week saw remarkable success, reaching 30% more users than the previous year, demonstrating the growing impact of the initiative.

Carl Brincat, Director of Policy & Regulatory Affairs at LeoVegas Group, emphasized the significance of this partnership. He noted that LeoVegas, with its focus on safer gambling and technological innovation, is eager to contribute to EGBA’s mission of building a sustainable gambling industry. Brincat highlighted that the collaboration aligns with LeoVegas’ vision of leading efforts to establish a well-regulated market that prioritizes player safety.

Welcoming LeoVegas to the association, Maarten Haijer, Secretary General of EGBA, expressed optimism about the partnership. He acknowledged LeoVegas’ leadership in the gambling industry and pointed to the company’s strong presence in the Nordic markets as a valuable addition to EGBA. Haijer also emphasized the shared commitment to promoting high industry standards and a sustainable gambling environment.

By joining EGBA, LeoVegas strengthens its position as a leader in responsible gaming while contributing to industry-wide initiatives. The partnership represents a collaborative step toward addressing key challenges in the gambling sector, such as player protection, advertising regulation, and compliance with evolving EU standards.

This development marks another milestone for LeoVegas and highlights the collective efforts of industry leaders to foster a safer, well-regulated, and sustainable gambling market across Europe.