iGaming Operator Playstar Adds Play’n Go Content in New Jersey

Article by : Erik Gibbs Aug 5, 2024

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Online casino iPlayStar is set to enhance its offerings in New Jersey by integrating games from the renowned Play’n GO studio. The partnership will see PlayStar adding a variety of popular titles from Play’n GO to its extensive collection of over 600 games. Among the new additions are fan favorites like Rich Wilde and the Book of Dea, Rise of Olympus, the Reactoonz series, and Legion Gold.

Both companies have considered this collaboration pivotal in the thriving US-regulated market. PlayStar also stated this is an important step in its strategy to expand its market share in the Garden State, where it reported iGaming revenue of $1.9 million in the first half of this year.

Dan Alexander, PlayStar’s COO, emphasized that the company’s success in New Jersey has been significantly driven by its commitment to offering top-notch casino content. Alexander believes that by partnering with Play’n GO, PlayStar can continue to deliver high-quality games that its customers will enjoy, thereby strengthening its position in this state.

On the other hand, Magnus Olsson, CCO of Play’n GO, highlighted the significance of the partnership for the company as well. “Play’n GO has long since established itself as one of the most sought-after providers in the iGaming industry and partnering with an up-and-coming brand like PlayStar will help us significantly boost our exposure in the New Jersey market,” Olsson added.

Play’n GO currently boasts a portfolio of over 360 titles available to operators across various jurisdictions. Meanwhile, PlayStar’s offerings include not only a wide range of slots but also live dealer games from Evolution, further diversifying its gaming options.

PlayStar’s journey in New Jersey began in late 2022 when it entered the market through an important deal with Ocean Resort Casino. The brand has since attracted significant investments, notably from Glitnor Group, which acquired a 37.5% stake in PlayStar in July 2023.

Glitnor Group’s portfolio includes other notable brands such as HappyCasino, Lucky Casino, and Swintt. Additionally, PlayStar has received investment from Meyer Global Management, further bolstering its growth potential.

Last December, Jon Bowden, PlayStar’s CMO, discussed the company’s strategy with SBC Americas. Bowden emphasized PlayStar’s focus on a localized approach to achieve success in New Jersey. This strategy was reinforced three months ago when PlayStar partnered with Fast Track to utilize its technology, aiming to personalize player experiences and streamline operations.

Looking ahead, PlayStar has ambitious plans to expand beyond New Jersey borders. The company intends to launch in Pennsylvania and other states, signaling its commitment to growth and broader market penetration in the US iGaming landscape. With the new partnership with Play’n GO and ongoing strategic initiatives, PlayStar is well-positioned to continue its upward trajectory in the competitive online casino market.