Hard Rock, Celebrity Cruises Join Forces in New Rewards Program

Article by : Erik Gibbs Apr 29, 2024

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Hard Rock International, Seminole Gaming, Royal Caribbean International and Celebrity Cruises have joined forces in a groundbreaking global partnership. This collaborative endeavor promises a handful of benefits spanning land and sea, catering to vacationers and team members alike.

At the heart of this alliance lies a commitment to enhancing the experiences of its patrons and employees. Partnership participants will have access to a comprehensive array of perks, including accommodations, dining options, discounts and more, across a diverse portfolio of venues and destinations.

Hard Rock, a ubiquitous presence in over 70 countries, brings to the table its iconic hotels, casinos, Rock Shops, Live Performance Venues and Hard Rock Cafes. Since its inception, Hard Rock has epitomized the fusion of entertainment and hospitality, captivating audiences worldwide.

Seminole Gaming, renowned for its innovative approach and unparalleled success, manages six premier casino enterprises in Florida on behalf of the Seminole Tribe of Florida. With a track record of excellence, Seminole Gaming has consistently raised the bar in gaming and entertainment.

On the seas, Royal Caribbean International stands as a stalwart in the cruise industry, boasting over 50 years of delivering unforgettable vacations. With a fleet of cutting-edge ships and exclusive destinations spanning 80 countries, Royal Caribbean has pioneered the cruise experience.

Complementing Royal Caribbean’s offerings is Celebrity Cruises, distinguished for its elevated premium vacation experiences. Headquartered in Miami and part of the Royal Caribbean Group, Celebrity Cruises prides itself on its intimate ambiance and impeccable service, catering to discerning travelers worldwide.

Central to the partnership are the reciprocal benefits extended to the millions of members enrolled in the brands’ respective casino rewards programs. Through Unity by Hard Rock, Club Royale by Royal Caribbean and the Blue Chip Club by Celebrity Cruises, loyalty members can unlock a host of exclusive privileges and discounts.

Unity by Hard Rock loyalty members, for instance, allows them to gain access to discounted Royal Caribbean and Celebrity Cruises vacations, with top-tier members even qualifying for annual complimentary cruises on select itineraries.

Similarly, Club Royale and Blue Chip Club members enjoy exclusive perks at participating Hard Rock locations, including complimentary trips for premium tier members.

The beginning of this collaboration is marked by a series of special celebrations, including a star-studded event headlined by Zedd at the Seminole Hard Rock Hotel & Casino Hollywood Guitar Hotel Pool. Activities at Royal Caribbean’s Terminal A at PortMiami will also celebrate this milestone initiative.

Moreover, the benefits of this partnership extend beyond patrons to encompass the global team members of the collaborating companies.

With over 20,000 team members in Florida alone, special discounts await them at participating Hard Rock and Seminole Casinos, hotels and cafes worldwide, as well as on select Royal Caribbean and Celebrity Cruises vacations.

The partnership between Hard Rock, Seminole Gaming, Royal Caribbean, and Celebrity Cruises will demonstrate the different brands’ shared commitment to excellence, innovation, and customer satisfaction.