Hard Rock Bet rolls out Aristocrat’s game offerings in New Jersey
Hard Rock Bet has joined forces with Aristocrat Interactive by rolling out its game offerings in an attempt to bolster its position in the New Jersey online casino market.
Aristocrat is an ambitious casino provider trying to shake things up in the digital sphere, and Hard Rock Bet has accommodated space for their expansion.
The closure of the 888Casino and 888Poker apps last month in NJ helped facilitate this, and the platform was replaced by Evoke, which is owned by Hard Rock Bet Digital.
Now, Hard Rock Bet has over 1,000 games for players to choose from in NJ, and among some of the most popular Aristocrat titles in their portfolio, include: Buffalo, Timberwolf, Wild Wild Emerald, Twilight Forest, and Firelight II.
In a Hard Rock Digital news release, Adrian Bailey, Managing Director of Aristocrat Interactive Content & Aggregation, hailed the significance of the deal.
He said: “Collaborating with Hard Rock Digital to offer our gaming content to their players via the FusionTM Aggregation platform is truly exciting.
“This relationship marks the beginning of bringing some of the most engaging gaming experiences on the market to the players of Hard Rock Bet.”
Aristocrat represents another stepping stone for Hard Rock Bet, which has been collaborating with other online casino platforms over the past few months, including Playtech to enhance its New Jersey offering.
However, the revenue report for May 2024 shows that Hard Rock Bet faces some stiff headwinds to become a formidable operator.
Records show that while New Jersey collected $192.1 million in revenue, Hard Rock Bet ranked in sixth place behind DraftKings, FanDuel, BetMGM, Borgata, and Caesars Palace.
Plugging revenue shortfalls will be at the top of Hard Rock Bet’s priorities and the Aristocrat venture has plenty of promise.
Whether it can elevate Hard Rock Bet to new heights in NJ remains to be seen, but the foundations have been laid.
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