Hard Rock Bet ramps up New Jersey presence by agreeing online slots deal with Pariplay

Article by : Charles Perrin Nov 20, 2023

• 
• 

Hard Rock Bet has signaled its intent to ramp up its online casino presence in New Jersey by agreeing to an online slots deal with Pariplay.

Indeed, Pariplay, which is a subsidiary brand of leading igaming aggregator NeoGames, will roll out a wealth of slots from the Wizard Games studio onto Hard Rock Bet’s digital platform in NJ.

The driving factor behind the move is that Pariplay wishes to raise its profile across the US and Canada, and it already possesses a license to work with clients across several jurisdictions, including Michigan, West Virginia, and Ontario.

Hard Rock Bet, in the meantime, only launched its online casino product in the past couple of months, and it is trying to win favor from NJ residents.

Yes, Hard Rock Bet boasts a native mobile app, and the premise of this partnership is to imitate the atmosphere and buzz created by the company’s land-based Hard Rocket Hotel & Casino establishment in Atlantic City.

Giving his thoughts on the agreement, Grant Williams, Senior Vice President of Casino at Hard Rock Digital, said: “We’re thrilled to be adding Wizard Games’ expansive and innovative portfolio to our highly rated Hard Rock Bet platform in New Jersey.

“With a huge selection of slots, table games, and live dealer options, Hard Rock Bet is entertaining our players like no one else can.”

Slots enthusiasts will be familiar with some of Wizard Games’ most esteemed titles, such as Dragons of the North, Spirit of Mustang, and Wolf Riches.

And Tsachi Maimon, President and Head of iGaming at NeoGames, emphasized the significance of the deal.

He said: “New Jersey is an extremely important market for us, so we’re delighted to be growing further with Hard Rock Digital.

“We’ve got a fantastic portfolio of high-quality content, and we’re looking forward to bringing our games to even more players through a fruitful partnership.”

The deal with Pariplay marks a busy few weeks for Hard Rock Bet, who recently announced a soft launch of its online sportsbook in Florida.

Although Hard Rock Bet has had to fend off a legal case from regional casino operator West Flagler and Associates, the introduction of sports betting in the Sunshine State represents a seminal moment.

In the meantime, Hard Rock Bet is starting to gather momentum in the casino sphere, and the deal with Pariplay could well be the beginning of a fruitful partnership.