GiG Announces Launch of Two Casino Brands

Article by : Milena Petrovska Jan 23, 2024

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Gaming Innovation Group, one of the most prominent names among the iGaming suppliers, has recently announced new partnership agreements with PlayR.bet and Palasino. Both of these are fresh names in the online gambling scene, promising to bring exciting products to their future customers.

These brands represent the latest online casino project to go live on GiG’s platform, and it is further proof of the immense growth of the supplier. With the new brands going live, GiG is confident it will continue to grow and strengthen its position in the online gambling world.

A Strong Presence in New and Complex Markets

PlayR.bet is a new name in the online gambling world, as it makes its debut with the GiG partnership. It targets the freshly regulated Brazilian market.

At the end of 2023, the Brazilian president signed off the regulatory approval for online casinos in the country. PlayR.bet seeks to exploit the new possibilities and become one of the pioneers in the gambling scene.

As for Palasino, these are its baby steps into the competitive iGaming world. Palasino is a well-established land-based operator with over 25 years of experience in the industry. Now, thanks to the partnership, Palasino will get full access to GiG’s PAM alongside its ingenious AI solutions – GiG Logic and GiG Data.

Such AI and data-based solutions help GiG’s acquisition and retention technology to further reinforce online casinos’ proficiency in complex markets such as the Brazilian one.

What Has Been Said

GiG is thrilled about these new partnership deals, as an official statement confirms. Namely, the company looks forward to helping operators maximize their opportunities in competitive regulatory environments with its secure and user-centric features.

Andrew Cochrane, the Chief Business Officer at GiG, said he was very proud of the progress his company and its delivery team were making. He noted that the recent launches just further demonstrated GiG’s capacity to exceed users’ expectations.

Cochrane concluded by saying that this was another successful project that added to the already existing ones with established operators in Europe, Canada, and Latin America. All this cements GiG’s reputation as being the best option for land-based operators that seek to enter the online world.

A Busy Month for GiG

January has certainly been a busy month for GiG. Just ten days ago, the company announced it had launched Betway into the Portuguese online gambling world. This news sent shockwaves across the gambling industry, as Betway now represents another tier 1 partner to the growing GiG list of collaborators.

As such, Betway is the second Portuguese operator to go live under the GiG stewardship. However, it is the first one overseen by the new CEO, Richard Carter, and CBO, Andrew Cochrane.

The arrival of Carter and Cochrane itself is a testament to GiG’s credentials. Their extensive experience in delivering commercial growth will surely be beneficial to the company going forward.

At the moment, GiG’s innovative features power more than 60 online casino brands – some of which are in complex regulated markets globally. The company’s portfolio is aided by long years of experience in local regulated markets, so it all seems like bright years are ahead for GiG!

Expansion is definitely in the books, especially with the company’s latest acquisition. Namely, in November 2023, GiG took over KaFe Rocks for €35 million, a strong player in the affiliate market. It’s evident GiG has solid plans for securing its position in various verticals of the lucrative industry.