Gaming Operator LeoVegas Cites Jackpots as the Key to Its Success

Article by : Erik Gibbs Jan 17, 2024

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LeoVegas is positioning itself to solidify its standing in regulated markets by emphasizing its “exclusive jackpot offerings.” The LeoJackpot, recognized as BetMGM Millions on BetMGM UK, is touted as the world’s largest available online casino jackpot by the operator.

In the previous year, LeoVegas distributed €20 million (US$21.78 million) through nearly 100,000 drops via this jackpot, which operates independently of the base slots or casino game the player is engaged in.

Viktor Hoffmann, LeoVegas Group’s Head of Gaming Business Development, believes that the company’s jackpot offerings will be a pivotal factor, providing LeoVegas with a competitive “edge” in the industry.

In an internal interview on LinkedIn, Hoffman emphasized the significant role the product will play in the acquisition and retention of customers, especially in highly competitive markets.

Hoffman mentioned that the product is becoming a vital component of their overall strategy, integrating into the gaming experience for about 20% of their players who regularly engage in their jackpots each month.

The expectation is that exclusive, in-house jackpot offerings will play a more significant role in differentiating the company in an industry where operators frequently deal with comparable content.

This strategy, according to Hoffman, enables them to position their brands on factors that truly resonate with customers, giving them a clear advantage over the competition.

In 2024, LeoJackpot’s strategic objectives involve extending the proposition’s leverage to strengthen its position in regulated markets.

The goals encompass improving operational scalability and automation, exploring innovative approaches to enhance the user experience, and optimizing asset utilization within the broader MGM group through the integration of complementary intellectual properties.

In other developments, LeoVegas Group secured the title of Operator of the Year at the EGR Operator Awards 2023. Additionally, the company appointed former Entain executive James Elliott as the new Director of Legal.

Elliott, who previously worked at Entain, joined LeoVegas in August 2020 as the Customer Ombudsman Director, later assuming the role of Director of Global Safer Gambling Policy in February 2023.

Elliot departed from Entain in October of the previous year. Before joining Entain, he served over five years at NetEnt, holding the positions of the group’s general counsel and managing director for Gibraltar until his departure in June 2020. Additionally, he was the director of legal affairs at BWIN from May 2005 to October 2014.

As a board member for Gibraltar International Bank, Elliott will continue to operate from the peninsula in his new role with LeoVegas.

LeoVegas has undergone several appointments in recent months, including Jacob Hargaden-Llewellin as the new Canada country manager and Dario Poiese as the director for Italy and the rest of the world.