Gaming Innovation Group’s Sweepstakes Casino Platform SweepX Now Live

Article by : Erik Gibbs Jan 20, 2025

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Gaming Innovation Group (GiG) has launched its social sweepstakes casino platform, SweepX, through a partnership with Primero, which now operates under the goldrushcity.com brand. This move marks GiG’s entry into the rapidly growing sweepstakes and social casino sector, demonstrating its strategic focus on emerging markets. Designed to capitalize on the increasing demand for sweepstakes gaming in the US, SweepX offers innovative tools and features to enhance player engagement and support operators’ growth.

The platform provides a robust solution tailored to the unique needs of the sweepstakes industry. Key features include a dual-wallet system, prize redemption management, and advanced AI-assisted content management.

By combining GiG’s established iGaming platform with customized front-end and gamification features, SweepX enables operators to quickly enter the market with a comprehensive, user-friendly system. Additionally, it boasts one of the largest libraries of sweepstakes casino content, ensuring a diverse and engaging experience for players.

The partnership with Primero underscores the potential of SweepX to drive innovation in the sector. Barry Rutherford, CEO of Primero, highlighted the platform’s flexibility and cutting-edge technology as essential for meeting evolving market demands. He noted that SweepX enables Primero to deliver a seamless gaming experience while employing a highly effective player acquisition strategy. Together, GiG and Primero aim to set new standards for excellence in the US sweepstakes casino market.

SweepX enters the market during a period of rapid growth. In 2023, the global sweepstakes gaming sector was valued at $5.6 billion and is projected to grow at a compound annual growth rate of 43%, potentially reaching $11.4 billion by 2025.

Richard Carter, CEO of GiG, called the launch a “pivotal step forward,” emphasizing its potential to redefine the social casino landscape. He also highlighted the importance of ensuring safe and entertaining environments for players and operators alike.

Despite its potential, sweepstakes casinos remain a controversial topic in the US. Many critics argue that these platforms exploit legal loopholes to operate without adhering to gambling regulations, often categorizing their games as skill-based or promotional to avoid oversight.

Concerns about fairness, transparency, and consumer protection have led to debates about stricter regulatory measures. Advocates for sweepstakes casinos, however, argue that they provide a low-risk, engaging gaming alternative to traditional gambling.