Former Entain Exec to Head the Betting & Gaming Council

Article by : Erik Gibbs Apr 15, 2024

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The Betting and Gaming Council (BGC) of Britain has unveiled Grainne Hurst, formerly Entain’s group corporate affairs director, as its new CEO, marking a pivotal moment in the organization’s leadership landscape. Hurst brings with her a wealth of experience garnered from her tenure at Entain, stepping into this role as part of the BGC’s broader leadership restructure.

In January, Brigid Simmonds’ decision to resign as the BGC’s chair prompted a series of changes. Michael Dugher assumed the role of CEO on an interim basis until a permanent replacement was identified. Now, Dugher will transition to the position of chair, taking over from the respected outgoing chair, Brigid Simmonds OBE.

Simmonds, who has served as the BGC chair since its establishment in 2019, leaves behind a legacy of dedicated service to the representation of the UK’s gambling industry.

Dugher, in a press release about the transition, said he views Hurst’s appointment as a positive development for both the BGC and its members, pointing out her extensive experience, strong leadership skills and unwavering commitment to driving positive change within the organization.

Dugher noted that Grainne’s remarkable achievements, strategic foresight and advocacy skills were evident throughout a thorough external recruitment process. He added that her deep comprehension of the regulated industry, encompassing online and land-based sectors, establishes her as a vital asset in driving the BGC’s progress toward growth and improvement.

With nearly a decade of experience at Entain, Hurst held pivotal roles in both land-based and online sectors. Notably, she spearheaded the company’s engagements with governmental and public sectors, steering crucial initiatives during the transition from GVC to Entain.

Hurst’s influence extends to her board membership at the Entain Foundation, where she crafted and executed the acclaimed global safer gambling strategy, Changing for the Bettor. Moreover, her advisory role with the UK government underscores her breadth of expertise.

Beyond her professional achievements, Hurst champions gender diversity, founding the international arm of Global Gaming Women. Under her stewardship, the charity has flourished, spanning across the UK, Europe, Australia and New Zealand.

Simmonds will step down as BGC chair on April 20 to be succeeded by Dugher. BGC members endorse her appointment, with Ian Proctor emphasizing its significance in navigating regulatory changes and enhancing customer service.

The BGC represents over 90% of the UK’s regulated betting and gaming sector, sustaining 110,000 jobs and contributing £4.2 billion ($5.3 billion) in tax revenue and £7.1 billion ($9 billion) to the GDP.

Hurst’s tenure aligns with the implementation of the UK’s white paper, supported by the BGC. The paper outlines gambling regulations, including casino reform and affordability checks.

However, tensions arose in November 2023 over a perceived “stealth tax raid” on casinos, potentially costing £5 million ($6.35 million) annually. Despite casinos’ significant contributions to the economy, Dugher expressed concerns about the tax’s impact on recovery and future growth.