Flutter Hoping to Target Female Gamblers Through New Initiative

Black keyboard red glowing launch concept

Article by : Erik Gibbs Feb 13, 2024

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In the UK, Flutter has unveiled its quest for a startup with significant potential to assist in catering to female customers in that region and Ireland. This venture is a component of its Alpha Hub, a “global innovation community.” The gambling powerhouse aims to craft innovative ideas and products tailored to the gaming preferences of women, particularly for its Sky Betting and Gaming, Paddy Power and Betfair brands.

The emphasis lies in developing digital solutions that facilitate customer relaxation, enjoyment, and leisure, strategically focusing on drawing in customers through social and community gaming experiences.

The data indicates that female players present promising prospects for long-term investments, prompting the company’s proactive approach.

The winning startup in this initiative stands to gain more than just recognition; it will secure a valuable commercial partnership with Flutter, facilitating the expansion of their solution across the UK and Ireland.

Additionally, the triumphant startup will gain access to various benefits, including workshops, networking opportunities with senior company figures, and the Alpha Hub startup support program.

Furthermore, the startup will be able to showcase its innovations to a live audience comprising investors and tech experts. Steve Birch, Chief Commercial Officer at Sky Betting & Gaming, expressed enthusiasm, deeming this an exciting market gap to explore.

He anticipates fruitful collaborations with innovative startups through the Alpha Hub program to capitalize on this opportunity.

World stats reveal a unique picture. Contrary to traditional stereotypes, women actively participate in daily gambling more than their male counterparts.

Surprisingly, approximately 26% of American women engage in sports betting daily, surpassing the 23% of men who partake in this daily activity.

The data further reveals intriguing nuances in the gambling habits of different genders. While 45% of men prefer sporadic involvement in sports betting, occurring a few days per week, only about 36% of women exhibit a similar inclination towards infrequent betting.

This preference for infrequent betting not only highlights a gender divergence in gambling patterns but also underscores a more cautious approach among women.

Such a trend naturally mitigates the financial risks typically associated with gambling, portraying a distinct aspect of women’s engagement with this form of entertainment.