FanDuel Casino Taps Vegas Matt To Be Its Brand Ambassador

Article by : Erik Gibbs Jan 30, 2024

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Teaming up with content creator Vegas Matt, FanDuel Casino has solidified a strategic partnership aimed at enlightening players about casino games and promoting responsible gaming.

In this collaboration, Vegas Matt will craft distinctive content, providing a unique glimpse into FanDuel Casino through his various social media platforms.

This exclusive material will encompass remote streams, offering insights into the operator’s games, conducting giveaways and educating players on responsible gaming tools.

The partnership aligns seamlessly with FanDuel Casino’s broader objectives, coinciding with the imminent listing of its parent company, Flutter Entertainment, on the New York Stock Exchange.

Scheduled for January 29, this move underscores the operator’s commitment to growth and expansion in the dynamic gaming industry.

Daniele Phillips, Vice President of Brand Strategy at FanDuel Casino, expressed enthusiasm about the collaboration with Vegas Matt, a skilled content creator boasting a fervent casino following. She emphasized how Vegas Matt’s prowess can serve as a catalyst for connecting with both new and existing customers through diverse and captivating content formats.

Anticipating the infusion of Vegas Matt’s signature blend of fun and entertainment into their promotional efforts, FanDuel Casino eagerly awaits the content creator’s showcase of their offerings.

The aim is to tap into new demographics and provide engaging casino content seamlessly integrated into the platform’s diverse portfolio.

Vegas Matt’s collaboration with FanDuel Casino extends across multiple social media platforms, including YouTube, TikTok, Facebook and Instagram.

Additionally, the content creator is slated to participate in exclusive customer events hosted by FanDuel Casino, adding an extra layer of interaction and immersion for the audience.

In its recently unveiled fourth-quarter trading update, Flutter highlighted the robust performance of FanDuel Casino over the past months.

The revenue surge, an impressive 49% YoY CC, underscores the sustained market share gains, which now stand at 26%, marking a five-point increase YoY.

FanDuel Casino has established its presence in key states, including Connecticut, Michigan, New Jersey, Pennsylvania and West Virginia.

Vegas Matt conveyed his enthusiasm for the collaboration, expressing that partnering with FanDuel Casino presents an exciting opportunity.

Matt mentioned that he looks forward to acquainting their fantastic audience with the diverse range of games, such as slots, blackjack, and roulette, available on the FanDuel Casino platform.

Particularly thrilling for him is the opportunity to highlight the unique features, such as daily jackpots and exclusive games, which distinguish FanDuel Casino.

His overarching goal is to assist customers in navigating the platform, ultimately enhancing their enjoyment of their favorite online games.