EveryMatrix Buys FSB Technology as It Targets Global Expansion

Article by : Erik Gibbs Jul 12, 2024

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EveryMatrix, a leading provider of B2B iGaming solutions, has announced the acquisition of FSB Technology, a prominent global full turnkey and specialist sportsbook technology provider, in an all-cash deal. This strategic move significantly bolsters EveryMatrix’s OddsMatrix, a tier-1 sportsbook platform and odds feeds division. The acquisition is expected to generate immediate additional revenue for EveryMatrix, unlock valuable cross-company synergies, and establish a firm foothold in key markets like the UK, Ireland, and Africa, where FSB boasts a strong presence.

FSB, headquartered in London, has carved a niche for itself in the B2B sportsbook technology sector. It offers comprehensive turnkey solutions encompassing Player Account Management (PAM), sports betting, and casino platform solutions.

EveryMatrix plans to strategically integrate key FSB features, including its highly-regarded horse racing product recognized as one of the best in the industry, into its existing offerings. This will further enhance EveryMatrix’s already powerful suite of modular products, including solutions for casino games, aggregation, payments, player account management, managed services, affiliate management, and data tracking.

For FSB’s existing customers, the migration to OddsMatrix presents a significant opportunity. They will gain access to a proven, tier-1 sportsbook platform and robust odds feeds alongside EveryMatrix’s extensive technological infrastructure, development pipeline, and vast industry expertise.

EveryMatrix leverages the talents of over 1,000 employees spread across 13 global locations, fostering a wealth of knowledge and experience. Additionally, FSB customers will benefit from EveryMatrix’s well-established network of partners, further expanding their reach and capabilities.

FSB’s established presence in the UK, Ireland, and Africa aligns perfectly with EveryMatrix’s expansion plans. This acquisition allows EveryMatrix to tap into these high-growth markets with a proven solution and a strong customer base. FSB’s expertise in these regions, coupled with EveryMatrix’s comprehensive product portfolio and technological prowess, creates a powerful combination poised for significant growth.

The acquisition is expected to be finalized shortly, subject to customary closing conditions. Industry analysts anticipate the deal to be highly beneficial for both companies. EveryMatrix gains a significant boost to its OddsMatrix platform, expands its geographic reach, and acquires valuable industry expertise.

FSB customers benefit from access to a broader range of products and services, a wider network of partners, and the backing of a global leader in iGaming solutions. This strategic move strengthens EveryMatrix’s position as a major player in the B2B iGaming industry and positions them for continued growth and innovation in the dynamic world of online sports betting and gaming.