EveryMatrix Adds Sixth US iGaming State With Pennsylvania Launch

Article by : Erik Gibbs Feb 2, 2024

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Having received interim authorization from the Pennsylvania Gaming Control Board (PGCB), the technology and content provider EveryMatrix is now poised to extend its software and services to licensed state operators.

Boasting more than 300 global customers and holding regulatory approvals across all regulated iGaming states, including notable regions like New Jersey, Michigan, West Virginia, Ontario in Canada and recently Connecticut, EveryMatrix stands as a leading player in the industry.

Recognized as the largest iGaming content aggregator, the company holds key commercial agreements with tier-1 US brands.

Moving forward, EveryMatrix is set to begin the rollout of its aggregation services in Pennsylvania, facilitated by its partnership with BetParx, while also expanding its reach to existing live customers like BetMGM, Rush Street Interactive and DraftKings.

President of EveryMatrix Americas, Erik Nyman, expressed, “EveryMatrix’s objective has been to establish direct partnerships with leading operators, ensuring complete market access. Securing regulatory approval in Pennsylvania aligns perfectly with that goal.”

Nyman highlighted that EveryMatrix’s objective has been to forge direct partnerships with leading operators, ensuring comprehensive market access. He added that the primary goal is to substantially enrich customers’ portfolios with established, localized, revenue-generating titles, providing US players with an unparalleled user experience exclusive to EveryMatrix.

The game portfolio and aggregation services will address a content gap and introduce groundbreaking bonuses and gamification features unique to the US market.

In a recent development, EveryMatrix unveiled that its co-founder, Stian Hornsletten, has assumed the role of CEO for the company’s games division.

Formerly serving as the Chief Commercial Officer (CCO), Hornsletten now leads EveryMatrix in forging third-party content partnerships, all while retaining his seat on the company’s board.

With a global presence, EveryMatrix boasts a dedicated workforce exceeding 850 professionals spread across 12 countries.

EveryMatrix also offers a diverse array of products encompassing its gaming content aggregator, SlotMatrix, alongside its payments processing solutions under MoneyMatrix, and an advanced affiliate and agent system named PartnerMatrix.

Turning to Pennsylvania, the state recently disclosed a remarkable $5.7 billion in gaming revenue for the year 2023, reflecting a notable 9% surge compared to the preceding year.

The primary impetus behind this financial upswing was the robust growth of iGaming, marking a substantial 28% annual increase.