Catena Media Hires Jasleen Kals as New VP of Product

Article by : Milena Petrovska Jun 4, 2024

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Catena Media, a well-known media company that specializes in online casino gaming and sports betting, has appointed a new VP of product. The person in question is Jasleen Kals, who joins Catena Media from Fox Entertainment.

This move comes after the media company transitioned to a product-first operating model. With the new role in place, Catena Media expands its core executive team. That way, the company can make a turnaround and speed up its revenue growth in the second half of 2024.

What Does Catena Media Expect From Jasleen Kals?

After announcing the appointment of Kals, Catena Media stated that this was a significant step in its transitional period. The interim CEO of the company, Pierre Cadena, said that Jasleen had impressive experience in building and creating superb products.

They were delighted that she decided to join Cardena Media and become part of their exciting project. Kals’ drive, leadership, and knowledge would be at the center of the company’s newly embedded product-focused operating model.

Cadena also said that the new model would prioritize the development of the company’s highest-performing products and services. It would even focus on creating a superior user experience as Catena Media positioned itself to carry sustainable long-term growth.

Catena Media trusted Jasleen to lead the growth and evolution of its portfolio of excellent brands and assets. The company believes that this fresh energy would enable them to reach their full potential.

The media company expressed hopes that the new role in its core executive team should drive its turnaround and speed up its revenue growth.

Who Is Jasleen Kals?

We took the liberty of analyzing Kals’ work journey to better understand her experience and strengths. Let’s see what we discovered.

Jalseen Kals is an established professional based in California with a Bachelor of Biological Science. However, she never worked professionally in the featured field as she found her interest in product management.

Her corporate debut occurred in 2012 at QuinStreet as a Product Manager of Websites. Two years after her first job experience, she decided to join Searchmetrics as a Senior Product Manager. In October 2018, Kals became the Head of Product at Maret Muse.

However, three years later, she joined another media company, CafeMedia, becoming its Director of Product Management. In 2022, Kals co-founded SYNQ, where she defined and directed the product strategy and user experience.

Her biggest career jump occurred in May 2023, when she joined Fox Entertainment’s TMZ. There, she was the Executive Director of Digital Product Development & Strategy.

All of this shows that Kals managed to build a strong reputation as a customer-oriented product leader. She also has an astonishing record in building and executing product-led growth strategies at the top level.

Now, at the end of May 2024, Kals is yet again making a step forward in her career after joining Catena Media. Here, she will operate as the Vice President of Product, bringing her massive experience to the table.

After joining Catena Media, Kals posted on LinkedIn that she was incredibly excited to join the company’s team. She ended the post by saying, “Let’s grow.”, indicating her desire to help the company meet its goals in the long run.

Only time will tell if this match was made in heaven and whether Catena Media will get the desired effects from the latest appointment.