Caesars Looks To Create Proprietary iGaming Content Through Bragg Partnership

Article by : Erik Gibbs Jan 16, 2025

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Caesars Entertainment is taking a step forward in its online casino operations by expanding its partnership with Toronto-based Bragg Gaming Group. The collaboration is aimed at creating proprietary iGaming content, enabling Caesars to offer exclusive online slots and table games to its customers in both the US and Canada.

This enhanced partnership includes using Bragg’s advanced Remote Gaming Server (RGS) technology. Caesars plans to design and develop its own in-house digital casino games with this system. 

According to Matt Sunderland, Caesars Digital’s SVP and Chief iGaming Officer, Bragg’s expertise has consistently exceeded expectations, making this partnership a vital part of Caesars’ strategy to provide unique gaming experiences. Sunderland emphasized the importance of offering exclusive content to stand out in a competitive market.

In addition to game development, the agreement allows Caesars to license Bragg’s HUB product delivery system and its casino game aggregation platform. This system provides a seamless integration of multiple games and content, enhancing user experience. 

Caesars will also gain access to Bragg’s Fuze player engagement platform, which is equipped with innovative features such as bonus rewards, jackpots, free rounds, and AI-driven game recommendations, all designed to boost player engagement.

Previously, Bragg primarily served as a content supplier for Caesars, delivering successful exclusive titles like “Lady Luck Casino Egyptian Magic” and “Boardwalk Slots Bankers & Cash.” These games have performed well on Caesars’ platforms in key markets such as New Jersey, Pennsylvania, Michigan, and Ontario. 

With this new agreement, Caesars aims to build on that success by creating a dedicated in-house game studio team focused on exclusive offerings.

Bragg Gaming has expressed optimism about the expanded partnership’s potential to drive growth. In a statement, the company highlighted its expectations for double-digit revenue increases in 2025, tied in part to this collaboration. 

CEO Matevž Mazij reiterated Bragg’s commitment to strategic initiatives that enhance shareholder value, noting that partnerships like this with Caesars align with their broader growth objectives.

The move comes at a time when competition in the iGaming industry is heating up. By developing proprietary content, Caesars is positioning itself to attract a broader audience and differentiate its offerings in the crowded online casino market. With plans to integrate Bragg’s advanced tools and technology, Caesars is set to deliver a more engaging and personalized gaming experience to its players.