Caesars leverages NFL partnership by debuting online blackjack game

Article by : Charles Perrin Feb 6, 2024

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Caesars has leveraged its partnership with the NFL by debuting a brand new online blackjack game.

As the official casino partner of the NFL, the gambling giant has diversified its portfolio of live dealer games to include blackjack, and the Caesars Football blackjack game is now available via Caesars Palace Online Casino.

With exclusive rights to use the NFL shield and logo, players in Michigan, New Jersey, and Pennsylvania can try their luck on this title.

Currently, Caesars live streams a multitude of NFL-themed games, including three-card poker, ultimate Texas Hold’Em, baccarat, and roulette.

But the blackjack game underlines Caesar’s commitment to the NFL and vice versa.

Discussing the new game, Matt Sunderland, Caesars Digital Senior Vice President & Chief Gaming Officer, said: “The expansion of unique live dealer content like Caesars Football Blackjack delivers in our mission to bring an elevated experience to our players that they can connect with and enjoy.

“Adding the official sponsorship lock-up logo and partnership designation, including the NFL Shield to our live dealer content is an exciting first in the partnership we’ve enjoyed with the NFL for years.”

Caesars Digital has been busy over the past few months ramping up efforts to consolidate its iGaming operation.

Last November, Caesars Digital agreed to a deal with gaming software provider EveryMatrix to supply content through its SlotMatrix platform.

A month later, a pact was signed with Digital Gaming Corporation to launch casino games in Pennsylvania, and Caesars also forged ties with Hacksaw Gaming to provide titles for players in Ontario.

Moreover, Caesars posted strong internet casino revenues in the US for 2023, with Michigan, New Jersey, and Pennsylvania raking in a combined $330.8 million, with over half of that contributed by the Wolverine State.

The timing of the new blackjack game, however, was not by accident, launching just a few days before the Super Bowl which will see the Kansas City Chiefs take on the San Francisco 49ers.

With the Super Bowl taking place on Caesar’s doorstep in Las Vegas, there will be a flurry of bets posted on the showpiece game, but it is hoped the blackjack title will cause a stir in a good way of course.