Bragg Gaming To Provide Online Casino Content to PokerStars

Article by : Erik Gibbs Aug 11, 2023

• 
• 

PokerStars and Bragg Gaming Group have agreed to a global content distribution agreement. The Toronto-based gaming supplier will provide the world’s largest online poker site with a selection of casino games as part of a unified expansion strategy that keeps proving how major gaming firms complement each other via strategic partnerships.

The agreement covers both content and services provided by PokerStars worldwide. Both companies have positioned the UK, Spain, Italy, and other important European markets as the primary targets to trigger the strategy.

With the rollout beginning in the upcoming weeks, the relationship’s initial phase will encompass important European markets while taking the first step to modernizing and complementing the PokerStars gaming offer. The following phase will include content delivery in the US market.

Through this second phase, states such as Pennsylvania, Michigan, and New Jersey, could become primary targets. These offer online gaming, although a handful of other states are discussing legislation. While the company expects the rollout to flow swiftly, adjustments will be made to the platform and games throughout the first phase and at the begging of the second one.

With many slot machine titles coming from in-house developers, including Oryx Gaming, Indigo Magic, and Atomic Slot Lab, Bragg supplies brick-and-mortar and internet casinos. The provider has gained a reputation for its equal approach, no matter the size or scope of the casino partner.

Lara Falzon, president, and chief operating officer of Bragg Gaming Group, discussed the new collaboration. Falzon commented that the partnership is the perfect time to embed uniquely developed games within a platform that enhances the user interface and access to selected titles.

According to Falzon, the goal is to deliver unique gaming experiences to all end users. She also stated that the agreement is the most recent move in Bragg’s effort and expansion strategy. The strategic drive now aims to build stronger bonds with companies that offer opportunities to potentiate growth.

According to Falzon, these collaborations also promote product development, enhancement, and the inclusion of new technologies in the industry. The new business has allowed new content to be delivered and is now available on the FanDuel platform throughout some US states.

Falzon added that collaborations in an ever-growing industry with high competition are crucial to achieving overall growth across complementary businesses. The company intends to launch the brand’s exclusive proprietary and third-party content with its new partners as the project phases advance.