Betr Eyes iGaming, Sports Betting Expansion in the US

Article by : Erik Gibbs Jan 25, 2024

• 
• 

Betr, a rapidly growing sports gaming and media company, has announced ambitious expansion plans for the upcoming year in the US. Successfully securing access agreements in various sports betting markets, the company’s co-founder, Joey Levy, mentioned the live beta product, “V0,” currently available in Ohio, Massachusetts and Virginia.

Betr is preparing to launch what it calls “V1” of its Sportsbook product in multiple states before the 2024 NFL season.

The expansion strategy includes launches in Pennsylvania, Kentucky and Colorado, with access to the iGaming market in Pennsylvania through a partnership with Cordish Gaming Group, pending regulatory approval for Betr Casino.

In contrast, Betr’s entry into the online sports betting market in Kentucky was made possible through a partnership with the Eastern Band of Cherokee Indians, who had previously acquired an increased stake in Betr.

In a separate collaboration, Betr secured access to Colorado’s online sports betting market by partnering with Boulter Developments. Like the earlier market access agreement, this collaboration is contingent on approval from the Colorado Division of Gaming, the state’s gambling regulator.

Joey Levy, the CEO and founder of Betr, shared exciting prospects for the company, with the imminent launch of V1 Sportsbook and Betr Casino slated for this year. Additionally, Levy highlighted the significance of Betr Picks, the company’s premier real money fantasy sports product.

Excitement surrounds the announcement of Betr’s newest market access partnerships for Sportsbook, in addition to the introduction of Betr Casino in 2024, paving the way for the eagerly awaited V1 Sportsbook launch, according to Joey Levy, Betr’s founder and CEO.

Leading up to the 2023 NFL season, Betr successfully introduced Betr Picks, now accessible in over 20 states.

Reflecting on this achievement, Levy emphasized the effectiveness of Betr’s approach, citing simplified and intuitive user experiences tailored for casual fans on the product front.

This, according to Levy, coupled with original short-form videos on social media to engage the next generation of sports enthusiasts, is a winning strategy for rapid and efficient expansion in the competitive landscape of real-money gaming in the US.

Levy highlighted the company’s vision to extend the triumph of Betr Picks into the realms of Betr Casino and Betr Sportsbook in the coming year and beyond.

He then concluded by expressing Betr’s anticipation of establishing a robust foundation for four distinct business units—Betr Sportsbook, Betr Casino, Betr Fantasy and Betr Media—by the year’s end.