BetMGM to Continue as the Official Gaming Partner of the NHL

Article by : Erik Gibbs Dec 21, 2023

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In a joint statement released on December 19, 2023, BetMGM and the National Hockey League (NHL) disclosed the extension of an existing partnership.

This extension solidifies BetMGM’s role as an official partner, encompassing the creation of exclusive VIP features, the development of NHL-branded games and visibility in national broadcasts.

BetMGM’s CEO, Adam Greenblatt, expressed enthusiasm about the extended collaboration, emphasizing its potential to elevate the BetMGM product and provide fans with exceptional entertainment centered around their passion for the game.

Greenblatt highlighted the NHL’s heightened excitement, describing it as a harmonious blend of athleticism, teamwork and skill on skates. He conveyed BetMGM’s commitment to delivering unparalleled live experiences and innovative content to its customers.

As part of the extended partnership, BetMGM will enjoy substantial branding exposure during national broadcasts in the US. The gaming provider’s brand will also feature in the NHL’s regular season and Stanley Cup Playoffs.

Included in the partnership are Digitally Augmented Dasherboards, a sophisticated strategy for dynamic advertising and unique advertisement. These components seek to augment BetMGM’s visibility and interaction with the NHL’s audience.

Expressing excitement over the extended partnership with BetMGM, Jason Jazayeri, NHL Vice President of Business Development, commented that the evolution of their collaboration would concentrate on creating distinctive and engaging fan experiences.

The emphasis, according to Jazayeri, will be on event activation and media programming, all geared towards offering fresh and exciting avenues for fans to interact with and immerse themselves in the sport they hold dear.

BetMGM and the NHL have also joined forces in their shared dedication to advancing responsible gaming education. They have formally partnered with the American Gaming Association’s public service campaigns which are specifically designed to educate both new and experienced bettors on the fundamentals of responsible sports wagering.

Through this collaboration, both entities contribute to the promotion of responsible behavior within the realm of sports betting. As BetMGM continues its expansion into new markets, responsible gaming remains a central aspect of its focus.

The company takes pride in offering resources to assist customers in playing responsibly. One unique initiative is GameSense, an industry-leading program developed and licensed to MGM Resorts by the British Columbia Lottery Corporation.

Integrated into BetMGM’s mobile and desktop platforms, GameSense provides customers with the same responsible gaming experience available at MGM Resorts properties nationwide.

This integration complements BetMGM’s existing suite of responsible gambling tools, reinforcing the company’s commitment to delivering an exceptional experience.