BetMGM Teams up With Atlantic Digital To Offer New Gaming Content

Article by : Erik Gibbs Sep 30, 2023

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Online gambling giant BetMGM has joined forces with London-based game studio Atlantic Digital, marking an exciting collaboration.

Under this partnership, BetMGM will introduce Atlantic Digital’s games to the US, serving as the exclusive platform for the studio’s cutting-edge game portfolio.

This collection includes the highly sought-after slot game, “The Godfather,” inspired by the iconic film directed by Francis Ford Coppola. Michigan players will be able to experience this thrilling game, with plans to expand to additional states.

“The Godfather” slot adaptation captures the essence of the original movie, allowing fans to relive the unique narrative.

Atlantic Digital enhances entertainment value with engaging mechanics that keep players on the edge of their seats. Atlantic Digital’s CEO, Sam Hobcraft, expressed pride in the partnership and hinted at the broader plans Atlantic Digital has for the US market.

BetMGM’s Director of Gaming, Oliver Bartlett, emphasized the legendary status of “The Godfather” film and expressed confidence that US customers will relish the new game.

He also shared his delight in the collaboration with Atlantic Digital, highlighting BetMGM’s commitment to partnering with brands beloved by its customers and studios that create innovative and captivating content.

BetMGM expanded its presence to the United Kingdom in recent developments, choosing Kambi Group as a local partner. Back in the US, the company added to Cincinnati’s vibrancy with the launch of a new sportsbook.

Speculations have also been raised about MGM making another offer for its BetMGM partner, Entain. The target company and its shareholders might be more open to it this time, though this remains speculative.

MGM has expressed interest in gaining complete control of Entain PLC, but earlier this year, CEO Bill Hornbuckle stated that his company was unlikely to make a new bid for Entain.

Meanwhile, Entain is dealing with regulatory challenges in the UK and sluggish growth in Australia and Italy. The company has also continued to experience a loss of market cap over the last year.

MGM has offered $11.06 billion, and DraftKings reportedly made a bid exceeding $20 billion, with rumours of a $22 billion offer. Even the average of these figures is more than double Entain’s current market value.