Bally’s Adds Live Casino Gaming From Pragmatic Play
iGaming content provider Pragmatic Play announced that it is expanding its partnership with Bally’s Interactive. The partnership will seek to integrate the provider’s Live Casino offerings.
In this global agreement, Pragmatic Play’s Live Casino portfolio will now be accessible to a broader range of customers. This will be achieved thanks to Bally’s Interactive’s market presence in various areas of the world.
Bally’s Interactive is known for its online casinos across multiple markets. Pragmatic Play’s products will be launched with Bally’s Interactive in countries like the UK and Spain. This partnership further enhances Pragmatic Play’s Live Casino presence with top-tier operators.
The agreement encompasses Pragmatic Play’s top game shows, including titles ranging from Sweet Bonanza to Boom City and PowerUP Roulette. These are just some of the names of the provider’s world-class features.
Bally’s Interactive is the digital branch of the global casino and entertainment company Bally’s Corporation. In addition to its brick-and-mortar casino operations, the company is expanding into the omnichannel realm of sports betting and iGaming offerings.
With numerous physical casinos in the US, Bally’s also oversees online brands such as Vera&John and Virgin Games. Irina Cornides, Chief Operating Officer at Pragmatic Play, expressed that Bally’s is an outstanding firm that continues to push for innovation in the industry.
Simon Field, Director of Live Casino Strategy and Development at Bally’s Interactive, added that Pragmatic Play is known for some of the top online casino titles in major markets. To Field, a partnership will propel both companies forward.
This partnership coincides with Pragmatic Play’s ongoing expansion of its Live Casino portfolio. Recently, the company launched a localized Roulette table designed for operators in Brazil.
This new release includes the first-ever Brazilian Portuguese-language version of Pragmatic Play’s Live Casino product. The new gaming variant features the company’s high-quality studio with a 4K view tailored to benefit Brazilian operators.
With the partnership in place, both companies are now looking to expand on their existing gaming offer. To Field, the future is bright, and both companies have much to define as they make the most of a growing global market for online casino gaming.
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