Aristocrat, Princess Cruises Partner for New At-Sea Gaming Experiences
Aristocrat Gaming, a leading global designer and manufacturer of land-based and online slots, has announced a new partnership with Princess Cruises, one of the world’s top luxury cruise lines. This collaboration is set to bring an elevated gaming experience to cruise guests, combining Aristocrat’s innovative gaming solutions with the renowned entertainment offerings aboard Princess Cruises.
The partnership enables Aristocrat Gaming to create custom gaming experiences on Princess ships, as well as offer unique promotions involving land-based casinos. These promotions will feature exclusive rewards in the form of Princess Cruises, integrating Aristocrat’s gaming platforms with unforgettable cruise experiences.
According to Hector Fernandez, CEO of Aristocrat Gaming, this partnership is a strategic step toward bringing the company’s popular gaming brands to the high seas. He emphasized that Aristocrat Gaming is excited to merge its iconic game offerings with Princess Cruises’ entertainment, delivering an immersive gaming experience to passengers.
Fernandez also noted that the partnership not only allows for exciting promotional activities throughout the year but also includes a highly anticipated event — the launch of the inaugural Buffalo-themed cruise. This cruise will set sail with fans of Aristocrat’s popular Buffalo slot series, creating a unique themed gaming environment aboard a Princess ship.
As part of this collaboration, Aristocrat Gaming will bring its Buffalo Zone to Princess ships. This themed slot gaming area is already featured on the brand-new Sun Princess, where guests can enjoy an unmatched gaming experience centered around Aristocrat’s most iconic brand. The introduction of the Buffalo Zone aims to create a dedicated space for gaming enthusiasts, offering a selection of Aristocrat’s top-performing slot games in one location.
Princess Cruises is known for its world-class entertainment options, including onboard casinos that rank among the most popular experiences for guests. With the addition of Aristocrat Gaming’s branded zones and promotional events, the cruise line aims to further enhance its casino offerings.
John Padgett, president of Princess Cruises, expressed confidence that Aristocrat Gaming’s involvement would bring even more value to the casino experience on their ships. He highlighted that the partnership will bring favorite Aristocrat games to life aboard the ships, providing an exciting new layer of entertainment for guests.
Looking ahead, Aristocrat Gaming is planning a marquee event aboard the Sun Princess in 2025, which will celebrate top fans of the Buffalo series. This event is expected to draw a significant number of loyal players and further cement the partnership between Aristocrat Gaming and Princess Cruises as a major entertainment collaboration in the cruise and gaming industries.
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