Aristocrat Helps Launch New iGaming Brand TangoBet in the UK and Malta

Article by : Erik Gibbs Sep 9, 2024

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Aristocrat Interactive, the real-money iGaming arm of gaming giant Aristocrat, has partnered with Digital Knights to launch a new online gambling brand, TangoBet. This exciting new brand will make its debut in two key regulated markets, the UK and Malta, under the jurisdiction of the UK Gambling Commission and the Malta Gaming Authority.

The launch is part of Aristocrat Interactive’s broader strategy to expand its footprint in regulated European markets through its White-Label offerings. Jonathan Chilton, Managing Director of Aristocrat Interactive iGaming White-Label, emphasized that this partnership with Digital Knights aligns perfectly with their goal of strengthening their presence in Europe. The company will provide premium technology and comprehensive managed services to ensure TangoBet delivers an exceptional iGaming experience.

TangoBet is ready to go live in the fourth quarter of 2024, and players can expect an immersive and dynamic platform that offers a range of gaming options. Aristocrat will support the new brand by providing its player account management platform, sportsbook, and other managed services, helping to streamline the experience for both operators and players.

Digital Knights CEO Volkan Aktas expressed excitement about the collaboration, citing Aristocrat Interactive’s excellence and innovation in the iGaming space. He said that with Aristocrat’s robust and scalable platform, TangoBet will offer a captivating gaming experience, marked by a wide variety of betting options and superior customer service.

The partnership marks a significant step for both companies. Aristocrat, known for its land-based gaming machines and strong presence in the iGaming sector, is looking to leverage its reputation for quality and innovation to tap into the growing online gambling market in Europe. On the other hand, Digital Knights brings its own expertise in iGaming to the table, which, combined with Aristocrat’s resources, is expected to create a strong player experience on the TangoBet platform.

The UK and Malta are well-established iGaming hubs, and the launch of TangoBet in these markets aims to attract a broad audience of bettors and online casino players. With the global iGaming market continuing to grow, partnerships like this one between Aristocrat Interactive and Digital Knights show how companies are positioning themselves to capitalize on the expanding digital gambling space.

By offering players a comprehensive platform and diverse betting options, TangoBet will stand out in these competitive markets. With the backing of industry leaders like Aristocrat, the platform will look to establish itself as a top destination for online betting in Europe.

This launch also signals a broader trend of traditional gaming companies, such as Aristocrat, making significant investments in the iGaming space. With regulated markets becoming more accessible and digital platforms continuing to grow in popularity, TangoBet’s entry into the UK and Malta markets could mark the beginning of even more growth and collaboration in the iGaming world.