Alberta targets Ontario model to expand iGaming presence

Article by : Charles Perrin Jun 13, 2024

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Alberta is taking a more proactive approach to expand its iGaming offering in Canada so it can emulate other provinces such as Ontario.

Currently, there are many hurdles needed for private companies to clear through in order to set up shop in Alberta.

As things stand, there is too much red tape involved for operators. Play Alberta, which is run by the Alberta Gaming, Liquor & Cannabis Commission (ALGC), is the only recognized and legitimate online operator in the province.

The Gaming, Liquor, and Cannabis Act provides the legislative framework for which gambling activity in Alberta is based, and the parameters of the act are rather stringent. Operators must adhere to a whole series of regulatory measures, including player data to maintain their integrity.

At the moment, Play Alberta controls an estimated 45% of the Ontario market, with the rest going to offshore websites that aren’t obliged to pay local taxes.

Offshore sites, therefore, are not bound by the same rules, so they can offer a greater range of games and promotions.

But Alberta wants to adopt a more laissez-faire approach to online gambling, and it has now looked to Ontario for inspiration.

Over the next few weeks, Alberta will analyze and assess best practices from a variety of jurisdictions, including Ontario, and it will seek to establish a new set of rules that will also have safeguards in place for responsible gambling.

Dale Nalley, Minister of Service Alberta and Red Tape Reduction, believes Alberta can be more competitive in the iGaming space if it executes its strategy well.

He said: “We have low corporate taxes, streamlined regulations, and high disposable incomes.

“These conditions will allow us to establish ourselves as a premier destination for the iGaming industry.”

Alberta is a changing landscape for iGaming that is chalked with potential growth and innovation.

Now is the time to put the wheels into motion as any further delay could stunt its chances of meeting its long-term goals.