Which Football Teams does Betsson Sponsor?

Article by : Divya Gandotra Oct 3, 2024

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Betsson is a huge gambling brand launched in December 1963 in Sweden. The company’s revenue was equal to €948.2 million in 2023. This allows the company to sign engaging new deals and improve the gambling and sports betting markets by making new investments. For example, in May 2021, Betsson signed a partnership with Norwegian Toppserien women’s football club Avaldsnes IL.

Furthermore, the company becomes a sponsor of a range of events, as well as teams. On this page, you’ll find more details about the brand and find out sports teams sponsored by Betsson. This information will allow you to learn about exclusive promotions since such sponsorships usually translate into special offers. Furthermore, sponsoring well-known football teams enhances Betsson’s brand reputation and allows the bookmaker to add tailored betting markets around specific teams.

Which football teams does Betsson sponsor?

If you’ve read the Betsson review, you could notice that the company not only provides a vast selection of betting and gambling services but also gets engaged in the industry. Our research shows most of the football teams with the Betsson sponsor are from Italy, Greece and Argentina, though the latest partnerships cover the Colombian market as well. Below, you’ll find more information about football teams sponsored by Betsson.

Inter Milan

In July 2024, Betsson signed a 4-year partnership with Inter in Malta. Betsson Sport becomes the new front jersey partner of Inter, which becomes the largest shirt deal ever for both Betsson and the Serie A champions. Officially known as Football Club Internazionale Milano, the club was established in 1908 in Milan, Italy. The list of its legendary players includes Ronaldo, Giuseppe Meazza, and other stars.

Jesper Svensson, CEO of Betsson Operations, said in this regard:

‘Our aim is to be more than just a sponsor – we want to be a partner that brings excitement and value to the club and its supporters.’

Alessandro Antonello, FC Internazionale Milano Corporate CEO, added:

‘This new collaboration will help us reach new heights in fan engagement and with our partner’s extensive reach and innovative approach.’

Atletico Nacional

Reinforcing its presence on the South American market, Betsson signed a partnership with Atletico Nacional in 2024. The team has been around since 1947. Today, it is based in Medellín, Colombia. It stands out due to 17 Colombian league titles and the Copa Libertadores won twice, in 1989 and 2016.

According to this deal, the Betsson logo will be on the men’s and women’s team jerseys of Atletico Nacional from the start of the 2024 Colombian football season. This is certain to influence the brand’s recognition and attract more fans to the upcoming season.

Jesper Svensson, CEO of Betsson Operations, commented on this sponsorship:

‘This partnership, occurring as Betsson just celebrated its 60th anniversary, further solidifies our position as a leading supporter of Latin American sports.’

Boca Juniors

This partnership started in 2023 when Betsson became the main sponsor of the team. Boca Juniors is one of the iconic teams in Argentina, though football fans beyond the country recognize it for multiple achievements. The team was founded in 1905 in Buenos Aires and won loads of domestic titles, including over 30 Primera División championships.

Popular players like Diego Maradona and Carlos Tevez come from this club. The Betsson sponsorship agreement is set to run for 18 months. One of the contract’s conditions is the presence of the Betsson logo on the team’s jerseys. This collaboration will allow Betsson to strengthen its position and recognition in Latin America.

Racing Club

One more partnership aimed at the Latin American region is the Racing Club football team sponsorship. Betsson who sponsors Boca Juniors considered covering both teams when signing the deal in 2023, so the contracts both last till 2024. Racing Club is one of the oldest football clubs in Avellaneda, Argentina established in 1903.

Racing Club can boast winning 18 Argentine Primera División titles, as well as 1 Copa Libertadores in 1967. Considering this fame and achievements within the South American region, the sponsorship will strengthen Betsson’s footprint in Argentine football and equip the site with corresponding betting options.

OFI Crete

Betsson’s partnerships with Greek teams started from becoming the main sponsor of OFI Crete in 2022. This professional football club was founded in 1925 and is now based in Heraklion. One of its most notable achievements is winning the Greek Cup in 1987. Furthemore, the team usually participates in European competitions like the UEFA Cup and Super League Greece.

The deal with OFI Crete is bound to translate into Betsson’s expansion in the Greek market to enhance the brand’s recognition in Europe. Besides more insights of the football team’s experience, Betsson benefits from its popularity since the bookmaker’s logo appears on the team’s shirts.

Other Football-Related Betsson Sponsorships

Besides the sponsorship of these teams, Betsson has other football-related deals in different countries. It’s been a partner of SSC Napoli and Torino FC in Italy, enhancing the brand’s visibility in Serie A. Betsson also sponsors the Premier Padel and Greek Cup (2023 to 2026), which gives the brand a central role in Greek football for several years. Interestingly, in 2024, Betsson announced Zé Roberto and Paolo Guerrero as ambassadors to enhance its presence in Brazil and Peru.

Summary

So, which football teams does Betsson sponsor? As you can see, the list is pretty large, and the company continues signing new deals. Today, the brand’s focus is on Latin America, Greece, and some other markets, including Italy. As a result, its presence enhances the global sports betting market. Customers get more insights about the upcoming events and more advanced betting options, while the brand becomes more and more recognised.