What Really Hides Behind The Renaming of Net Gaming Into Acroud AB

Article by : Helen Jul 27, 2020

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Updated: Dec 21, 2021

Just a few days ago, it became known that Net Gaming AB decided to rename its brand to Acroud AB. According to the statements of the refreshed management of the company, this process is based on a clear strategy for getting out of the prolonged recession. Besides, the changes in the company affected the post of the CEO. It is not a secret that Robert Andersson was nominated for this position in February 2020. Meanwhile, the emergence of the former CEO of Catena Media Andersson as CEO was a forced step after a considerable reduction in revenue and profits in 2019.

However, it should be understood that the decline was mainly due to an attempt to reorient the business and provide long-awaited growth. At the same time, despite all the vital steps, profit continued to decline until the first quarter of 2020. Net Gaming executives state the overall drop was 21.3% as of Q1 2020. Meanwhile, the company’s new head informed that the business has excellent potential and has not yet fully used all the opportunities. This mainly concerns expansion in new directions starting from the second quarter.

In addition to the CEO’s statement, the company also updated its manifesto to redefine its approach to running the business and delivering results. Under the new strategy outlined in the declaration, the business will adapt to customer needs and focus on several key niches.

It is an incredible chance to partner with so many talented employees.

He also stressed that the company will now drive significant growth and international expansion in quantum leaps. Either way, a global brand strives to focus its attention on key markets. Moreover, the company will also try to provide organic interaction with site visitors using all existing technological possibilities.

Currently, one of the latest decisions taken by Net Gaming has been a thorough preparation for the regulation of gambling in the Dutch market. This is one of the most promising areas that the company has been working on recently. That is why the platform is making every effort to enter the market as early as possible and ensure the long-awaited growth.

A piece of equally important news is that the Dutch parliament has already discussed amendments to bylaws related to the online gambling market regulation. Simultaneously, the long-awaited law should finally create clear rules for the functioning of this type of business. According to preliminary estimates, it concerns the first quarter of 2021. During this period, the government will also begin to accept official applications from market operators for a license.

As a result, Net Gaming takes all decisive measures to be in the most advantageous position and make money on the Dutch market as soon as possible. This mainly concerns the adjustment of offers for all products and services that will fully comply with Dutch law when the bill comes into force. Obviously, the signing of the long-awaited remote gambling law in the Netherlands is one of the most critical steps for the Dutch market and for local consumers of online services. The decision on this issue is expected to be a positive trigger for the international brand.

By the way, the company also mentioned that the inflow of new deposit clients fell by 14% due to increased competition in the US and difficulties with European markets. Despite this, Europe remains the most profitable region for Net Gaming, as this market accounts for 70% of quarterly revenue. What’s more, the company’s operating expenses increased compared to the same period in 2018.