NetEnt Latest To Enter New Michigan Online Gaming Market

    NetEnt Grows US Footprint After Michigan Online Gambling Going Live

    Article by : Helen Feb 8, 2021
    Updated: Feb 3, 2023

    Being a premium supplier of online gambling solutions to the most successful casino operators, NetEnt is always expanding its map coverage, taking every opportunity to make its distribution list as wide as possible. For the provider, 2021 starts with the expansion of its US offering as it has recently become the latest to enter the Michigan online gambling market.

    Online sports betting and online gambling were legalized in Michigan at the end of 2019. However, the entire 2020 was spent discussing how exactly the regulators should license and monitor the operators. Finally, the Michigan Gaming Control Board has sorted all things out and has given the green light for the first dozen of Michigan online casinos and their associated operators to launch on 22 January 2021. One of the main provisions established by the MGCB is limiting the minimum gambling age to 21. You should not come from Michigan to be involved in Michigan online gambling, but you should be situated within the state’s lines while playing online casino games.

    The first nine platforms authorized to launch their online gambling products on 22 January 2021 included FanDuel, BetMGM, William Hill, Penn Sports Interactive, DraftKings, TwinSpires, Golden Nugget Online Gaming, Rush Street, and Wynn. A couple of days later, PointsBet was also approved to enter the Michigan online gambling market.

    It was an excellent chance for NetEnt to increase its US footprint, and it did not waste it. NetEnt has always been one of the first casino content suppliers launching their products in those states where gambling is being legalized. Thus, in 2015, the company introduced its products in New Jersey and, in 2019, it came to Pennsylvania. After being acquired by Evolution Gaming for over US$2 billion at the end of 2020, the provider’s US focus was even strengthened. NetEnt was among the first suppliers to enter the West Virginia online gambling market, and now, it is among the first suppliers to provide its products to Michigan casino fans.

    Friday’s successful launch with multiple operators is the result of months of planning for Michigan’s go-live and years of on-the-ground experience in the US. America is an absolute priority market for Evolution Group, which is reflected by the scale of NetEnt’s first-day presence in Michigan.

    Jeff Millar, Evolution Gaming commercial director

    Every casino platform operating in the Great Lakes State offers various casino games from NetEnt. Michigan casino fans can take pleasure from playing such world-known online slots as Starburst, Dead or Alive 2, Divine Fortune, Twin Spin, Gonzo’s Quest, Jack and the Beanstalk, and many others. Apart from the slot games, there are many other traditional casino games to choose from. These include but are not limited to Blackjack, Roulette, and Baccarat. The next step for Evolution is to launch a state-of-the-art Live Casino broadcast studio in Michigan, the third one in the US and the eleventh worldwide.

    “We are poised to add more operators in all US markets during 2021 and have a roadmap of high-profile game launches. And, as we’ve once again shown, we’re ready for new markets being switched on and partnering casinos to offer a standout product to their players the minute they go live,” added Millar in his statement.

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