It Looks Like Things Are Evened Out: The Final Deal Between Casumo And CasinoSecret Is Over

Article by : Helen Aug 26, 2020

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Updated: Apr 22, 2022

One of the leading news on the gambling market was the purchase of CasinoSecret by Casumo – one of the largest Maltese operators. Although the amount of the deal remains undisclosed, the acquisition is a historic step for Casumo.

CasinoSecret was founded in 2018 and was able to obtain an official license from the Malta Gaming Authority. The popularity of this gaming service was since the players received a whole host of benefits. This included additional rewards for players in the form of cashback for continuing the game and simple and straightforward bonus offers.

CasinoSecret has over 500 online games and offers to get on the roll with new gambling names like Gaming Realms and Cryptologic. A wide variety of developers bring an exciting flavor to the game catalog with lots of top-exciting themes and designs. The casino is represented by over 30 providers, including top names such as Microgaming, NetEnt, Playtech, and NextGen Gaming.

The gambling establishment’s successful operation led to the fact that at the end of 2019, Casumo’s management decided to acquire 40% of its shares. This step should have been a real breakthrough for CasinoSecret. The service was able to get a massive number of new gaming products and a unique marketing experience to develop its brand and retain a large number of existing customers.

Following the purchase of the shares in 2019, the partnership between the two companies has taken to a whole new level.

Both teams were able to demonstrate high energy and achieve outstanding profit margins. As a result, the further merger was not a question of if but when. The deal to merge the two gambling operators became evident after Casumo began to expand its range of gaming products rapidly and launched a new bookmaker project in the UK market. To add value to the Kambi-powered project, the company has secured a sponsorship deal with one of the English Football League clubs. It seems that Casumo is gradually expanding its sphere of influence in the UK market and does not plan to stop achieving results.

The company initially received a license to conduct an online gaming business from the Malta Gambling Authority. Since 2015, the online operator has been operating in the UK and has received permission from the British Gambling Commission. Simultaneously, the strategy of expansion into European markets also implied entry into the Swedish market. In 2018, the gaming operator received a license from the Spelinspektionen official regulator.

Denmark is an equally important market for a gaming operator. As of April 2019, a top-class casino brand has received an official five-year license from the Danish Gambling Agency. Thus, one of the most robust gaming platforms has confidently declared itself in Europe’s incredibly competitive market.

Recall that the company got into a scandal and was accused by the Advertising Standards Authority (ASA) for Ireland in 2019. The unpleasant situation was about implausible ads that misled online players and promised them eye-popping bonuses and free spins. The accusations turned out to be very serious, and material about this even got on the Guardian’s pages.

The operator defended its position for a long time. However, as a result of such a scandal, the British authorities decided to ban this gambling establishment’s advertising on the territory of their country. In any case, the purchase of CasinoSecret is also intended to allay any doubts about the future plans of the brand to develop in European markets.