Interview with Olufifun Adeleke – How to Write Great Slot Reviews
Olufifun’s journey into iGaming began with a passion for creating content that connects with diverse audiences. With a background spanning various content forms across industries, Olufifun brings a unique approach to slot reviews at SlotsUp—balancing detailed insights with engaging narratives. Through firsthand experiences and in-depth research, Olufifun ensures every review is informative, accessible, and reflective of the evolving iGaming landscape.
I was drawn to iGaming because of the vast opportunities in the space, as well as the dynamic and ever-evolving nature of the industry.
Having a diverse background in content creation, ranging from blogs, to news and technical content across several industries, has helped me understand how different kinds of content connect to the reader and serve various purposes in the buyer’s journey. In the process, I’ve learned to adapt my voice and content to meet the audience’s needs. Hence, I am able to craft reviews that are both engaging, informative, and accessible to players with different levels of experience.
My process starts with thorough research, with an attempt to understand the theme of the game, it’s mechanics, and the reputation of the developer. I test the demo version of the game myself so I can experience all its features firsthand, paying attention to important aspects like the RTP, bonus rounds and volatility. Then I structure the review to highlight and analyse these elements.
Players usually prioritize RTP, volatility and bonus features. In my reviews, I explain these terms simply and show readers how features like a high RTP or medium volatility would affect their gaming.
I do my best to make my language clear and concise, breaking down gaming concepts with relatable explanations. Storytelling is key to engagement, so I incorporate vivid descriptions of themes and gameplay to captivate my readers, while providing the depth of analysis seasoned players expect.
The major lesson I’ve learned is to always write content to satisfy the intention of users when they search for information about casino games on the internet. However, while users must be informed, they must also be kept engaged and interested in the content. So I utilize concise paragraphs in getting points across, as well as lists where possible.
I follow iGaming news platforms, software developer announcements, and industry forums, and I also test new games on a regular basis. This helps me easily identify emerging trends in the industry, like how reward prog blockchain-based gaming, or how reward programs evolve, and incorporate these insights into reviews.
I once had a discussion with a brand owner who had some great feedback on my work. It was an enlightening session where I was able to clarify certain details for them, as I had lived in that country, so I had a deep understanding of some nuanced contexts when it came to the local online casino market. This experience made me realize the importance of indepth research and how personal lived experiences help shape my work.
I use developer websites, industry databases, and casino forums to gather credible information. I also test games directly to experience their features, to make sure that my reviews are based on firsthand knowledge.
Top on my mind would be responsible gambling. While the world of online casinos is vast and wildly entertaining, it’s important to remember that gambling addiction has wrecked many lives and families. Hence, I would advice new players to gamble only for entertainment, and not as a way to get rich quick. Set a budget, and stick to it. Also, read reviews from trusted sites to find the most reliable casinos to play at.
My most rewarding experience has been the opportunity to receive feedback, in turn making me better at writing content that fulfils the readers’ needs. I have experienced a lot of growth in my content writing and development process in my time working with SlotsUp.
The quote that sums up my working philosophy is: “If it is worth doing, it is worth doing well.” I exemplify this in my work for SlotsUp by always delivering high-quality, up-to-date, engaging and informative reviews so readers can make informed choices.