Interview with Mancala Gaming

Article by : Maryna Mykhailiuta Sep 18, 2024

About Mancala Gaming:

SlotsUp: How is your company structured?

MG: Mancala Gaming is structured to ensure agility and creativity across teams. Our leadership includes myself as the CCO, overseeing the commercial side, alongside key roles such as our CEO, CTO, and heads of departments like Game Studio and Account Management. We have a diverse team that includes professionals from across the world, bringing a wide range of perspectives to our development process.

SlotsUp: Where do you already have certifications and licenses, and where do you plan to obtain them in the future?

MG: We are currently working to get certified in multiple key markets as our priority for next year. Our priority right now is to finish our new office and get the initial information related certifications.

SlotsUp: Who are your main competitors, and how are you trying to differentiate yourself from them?

MG: All providers are competitors in one way or another, as verticals also compete between each other. We differentiate ourselves by focusing on a player-first approach, offering innovative gameplay mechanics, engaging storylines, and personalized promotional tools like our Trigger Bonus System.

SlotsUp: What new partnerships have you entered into recently? Which ones should we expect in the near future?

MG: Recently, we have partnered with several leading gaming platforms and aggregators to expand our distribution network. You can expect more collaborations focused on emerging markets and platform innovations in the coming months.

SlotsUp: How do you measure the effectiveness of your partnerships? What metrics do you use, and how do these partnerships impact your business?

MG: We measure partnership effectiveness through metrics like player engagement, retention rates, and revenue growth. Regular performance reviews with partners allow us to adjust our strategies and ensure mutual benefit.

SlotsUp: Do you plan to work with streamers or influencers to promote your products?

MG: Yes, collaborating with streamers and influencers is a key part of our marketing strategy moving forward. We see them as a fantastic way to reach new audiences and highlight our games in an authentic and engaging way.

SlotsUp: What conferences are you planning to attend in the near future? Are you planning to attend the SBC Summit in Lisbon? What insights from iGB 2024 could you share?

MG: We are planning to attend several major conferences this year, including the SBC Summit in Lisbon, SIGMA in Malta, and ICE in Barcelona. All expos, this year, have been great platforms for displaying our expertise, especially in areas like gamification and player retention tools, which continue to generate significant interest. We are looking forward to building on the conversations and connections we have started at these events.

SlotsUp: How do you see the niche developing in the coming years? What would you like to change?

MG: The industry will continue evolving toward personalization, with more data-driven, player-centric approaches. I would like to see more innovation in player engagement and fewer “one-size-fits-all” solutions from providers. Information is power, information at the right time, which is something we are now adapting quickly.

About Games and Game Content:

SlotsUp: How many games have you already released this year, how many do you plan to release in total, and which ones have been the most successful?

MG: This year, we have released around twenty-two new titles, with plans for twenty-eight in total by the year’s end. Among them, Majestic Wolf , Power of Zeus, and Epic Tower have been standout performers. This is without considering the multiple exclusive games we have created for some of our partners as well.

SlotsUp: Which of your games is the most successful in the provider’s history?

MG: Majestic Wolf remains our most successful game to date, thanks to its progressive jackpot system and engaging Hold and Earn mechanic, which resonates with a broad audience.

SlotsUp: Do you plan to integrate new technologies or game mechanics into future releases? Tell us about possible innovations and current bonus tools (Wheel of Fortune, Treasure Chests, Free Spins, Golden Dragon).

MG: Absolutely! We are doing a full revamp of our tools, which have become increasingly important for our partners. AI and multi-level rewards are in sight, as well as including more options for our partners with multiple brands so they can create their own network promos.

SlotsUp: Do you plan to introduce unique themes or storylines, such as a Brazilian theme, in the new slots?

MG: Yes, we are always looking to expand our thematic offerings. A Brazilian-themed slot is on our radar, as we aim to tap into culturally rich storylines that appeal to both local and global audiences.

SlotsUp: What new bonus features or special rounds will you add to your games to stand out from the competition?

MG: This is a question for our studio, and from my conversations with them, we are exploring more avenues to bring new mechanics, triggers and bonus creation flexibility that can be used to enhance the player experience.

SlotsUp: What are the most innovative features that players can expect from your upcoming slot releases?

MG: More promotions! Our Focus is to expand the use of our systems across the board with more progressions and adding more layers of personalization on a brand level.

SlotsUp: What is the largest prize paid out to a user of your game?

MG: One of our progressive jackpot games paid out x12000, marking one of the largest payouts multipliers we have seen hit on our games.

SlotsUp: Do you use AI for game development?

MG: We are starting to explore AI, particularly for creating dynamic, data-driven game content and personalizing the player experience. We have incorporated new tools to streamline the process without sacrificing the artistic part.

SlotsUp: Which games are the most popular among users (have the largest audience)?

MG: Majestic Wolf, Epic Tower, and The Last Quack have been the most popular with players, thanks to their engaging mechanics and appealing themes.

On the Development Strategy and Markets:

SlotsUp: What is your content strategy for the next year(s)?

MG: Our content strategy focuses on a balance between quality and quantity, with a strong emphasis on innovation in game mechanics and themes. We plan to release more culturally diverse games while continuing to improve our bonus systems and player retention tools.

SlotsUp: What regions are you most focused on, and what new markets do you plan to enter in the future?

MG: We are focusing on emerging markets, such as Latin America, Asia, and Africa. North America is a key future target as regulatory frameworks evolve, but the priority is Europe as it is a mature market with a clear but fragmented regulatory framework.

SlotsUp: What do you think the Tier 1 markets will face in the coming years, and what risks do you see? How do regulatory changes affect your business?

MG: Tier 1 markets will face increasing regulatory scrutiny, especially regarding responsible gaming and data privacy. While these changes present challenges, they also create opportunities for providers like us to stand out.

SlotsUp: What achievements in the first half of 2024 are you most proud of, and what are your expectations for the second half of the year?

MG: I am proud of our expanding partnerships and successful game launches. For the second half of the year, I expect further growth in new markets and the release of some of our most innovative games yet.

SlotsUp: How do you see your business diversifying in the future?

MG: Our focus is and remains slots; however, there are a few surprises we are planning along the way that we are confident this will excite our partners and players as well.

About the User:

SlotsUp: How is your user changing, and how are you adapting your products to meet these changes?

MG: Players are looking for more personalized and interactive experiences. We are adapting by focusing on real-time engagement tools that cater to individual preference to enhance the gameplay experience as much as possible.

SlotsUp: What innovative features can players expect from your slot machines in 2025?

MG: In 2025, players can expect even more immersive gameplay with more mechanics and themes that will resonate with more audiences as we strive for a balance in game creation mixing new and old ways to keep existing players and attracting new generations.

About Plans for the Future:

SlotsUp: How do you see the niche developing in the coming years? What do you think will be crucial for success?

MG: The future of iGaming will be defined by personalization, regulatory compliance, and technological innovation. Success will depend on a provider’s ability to offer engaging, secure, and player-focused experiences.

SlotsUp: What impact do affiliate projects have on your activities, and how can they be helpful to you? How could you be of use to affiliate projects?

MG: Affiliate projects are critical for expanding our reach. They help drive traffic to our games and provide valuable player insights. In return, we offer affiliates unique promotional opportunities and content tailored to their audience.

SlotsUp: What aggregators do you cooperate with, including NuxGame, and how do you assess the effectiveness of this cooperation?

MG: We work with several aggregators Softswiss, Softgamings, 1Gamehub, Infingame, Uplatform and NuxGame to name a few. These partnerships have been effective in extending our market reach, and we continually assess them based on metrics like game performance, distribution efficiency, communication, and player feedback.

Related pages:
1. Page with free slots from Mancala Gaming

Maryna Mykhailiuta

My name is Maryna, I am content manager and author of articles at SlotsUP. Our team is constantly in search of decent brands and updates in iGaming industry to reveal our experience to you. We try to create the best content for our visitors and make sure that we speak the same language.

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