EGT Interactive Rebrands as Amusnet Interactive

Article by : Matthew Gover Feb 28, 2025

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Updated: Feb 28, 2025

In 2022, EGT Interactive officially rebranded to Amusnet Interactive to drive further growth and embrace new opportunities. This strategic move reflects the company’s evolution from a provider of classic slots to a developer of diverse iGaming solutions, including live casino games, keno, and lotto. Despite the name change, Amusnet Interactive maintains its original team and commitment to high-quality standards, aiming to expand its presence in the global iGaming market. That’s why EGT slots are now listed under the Amusnet brand on SlotsUp.

Background of EGT Interactive

Established in 2002 in Sofia, Bulgaria, Euro Games Technology (EGT) rapidly emerged as a prominent player in the gaming industry, focusing on developing, selling, and technical maintaining a diverse range of gaming products.

In 2016, EGT expanded into the online gaming sector by launching EGT Interactive, aiming to deliver high-quality online casino software solutions.

Over the years, EGT Interactive has built a portfolio of over 260 games, including slots, roulette, blackjack, baccarat, and keno, serving more than 1,200 clients across 30 jurisdictions.

This growth reflects the company’s commitment to innovation and excellence in the iGaming industry.

Reasons for the Rebranding

The rebranding of EGT Interactive to Amusnet Interactive was driven by the company’s significant growth and evolution within the iGaming industry. Over six years, EGT Interactive expanded its product portfolio, client base, and market presence. To reflect this transformation and its commitment to innovation, the company adopted the new name, Amusnet Interactive, aligning its brand identity with its diverse offerings and future ambitions.

What Changes with Amusnet Interactive

The rebranding from EGT Interactive to Amusnet Interactive signifies more than a mere name change; it encompasses strategic enhancements across the company’s operations. A notable development is the relocation to a larger, state-of-the-art office in Sofia, designed to accommodate an expanding team and bolster design and development capabilities.

In terms of product offerings, Amusnet Interactive is committed to enriching its portfolio by introducing new verticals such as live casino games, keno, and lotto, while maintaining its renowned classic slots. Players can also play free Amusnet slots to explore the company’s signature titles without risk, experiencing the blend of traditional gameplay and modern innovation. This expansion reflects the company’s strategy to cater to a diverse range of player preferences.

Despite these advancements, the core team and foundational values remain unchanged, ensuring continuity in delivering high-quality products and services. The rebranding serves to align the company’s identity with its evolved market position and future aspirations, emphasizing a steadfast commitment to excellence and innovation in the iGaming industry.

Future Plans and Expectations

Amusnet Interactive continues to experience significant growth, focusing on product diversification and market expansion. In 2025, the company introduced a new line of slot cabinets for land-based casinos, enhancing its presence in the physical gaming sector.

Recognizing the importance of localization, Amusnet is tailoring content to specific regions to achieve sustainable growth. This strategy includes establishing local teams and offices in new markets, ensuring that products resonate with regional audiences.

The company remains committed to innovation, blending classic gaming elements with modern features to cater to a diverse player base. By expanding its product offerings and adapting to regional preferences, Amusnet Interactive aims to strengthen its position as a leading provider in the global iGaming industry.

Recently, at ICE Barcelona 2025, Amusnet showcased a diverse portfolio of products, including new slot games and innovative Live Casino solutions. A highlight was the partnership with football legend Hristo Stoichkov, who became the face of the new slot game “Stoichkov #8” and participated in events at the company’s stand. You can read more about this collaboration in our interview with Amusnet.

These initiatives underscore Amusnet Interactive’s dedication to innovation and adaptation to market needs, reinforcing its position on the global iGaming stage.

Conclusion

In summary, the rebranding of EGT Interactive to Amusnet Interactive marks a strategic evolution, reflecting the company’s growth and diversification within the iGaming industry. This transition encompasses enhancements in product offerings, including the introduction of live casino games, keno, and lotto, while maintaining the quality of classic slots. With plans for further expansion and innovation, Amusnet Interactive is poised to strengthen its position as a leading provider in the global iGaming market.