ComeOn Group Found Its New CEO: Juregen Reutter, Addison Global Founder

Article by : Helen Dec 16, 2020

• 
• 

Updated: Nov 13, 2023

ComeOn Group, the company that owns two online casino platforms and more than 20 brands, found its new Chief Executive Officer only a few months after Lahcene Merzoug announced his resignation from the post.

The newly appointed Juregen Reutter is a former Addison Global founder with more than 20 years of experience in the field. The decision on his appointment was effective immediately. Before his arrival at ComeOn Group, Juregen Reutter made a name for himself as one of the founders of Addison Global, the online gambling company that is the most well-known for its MoPlay brand, where he also served as the company’s CEO.

However, his previous venture was hardly a success. Ten months ago, Addison Global went through a rough patch, financially speaking, which resulted in declaring insolvency several months later and stopping paying out players’ withdrawals. It was amidst that financial hardship that Juregen, as well as the rest of the company’s top management, resigned. Now, it looks like Juregen is back in the game. Before Addison Global, Juregen also built up his expertise as Managing Director for sms.at mobile services (now DOCOMO Digital) and the CEO of bookmaker William Hill Online.

We are pleased to announce Juergen’s appointment as the new CEO of the ComeOn Group. Juergen is bringing over 20 years of digital experience and a wealth of industry expertise to the organisation.

Founded in 2008, ComeOn Group has come a long way from being just a start-up to becoming a big player in the online casino industry. It runs both the European-targeted Saber platform and the XCaliber one, as well as brands like ComeOn, CherryCasino, EuroSlots, and MobileBet. The company has online casino licenses in Malta, Denmark, Poland, and Germany jurisdictions, and it rebranded itself as ComeOn Group at the beginning of this year to reflect its extensive portfolio and avoid confusion – before that, it was known by the name of its flagship brand, ComeOn.

Previously owned by Cherry AB, ComeOn Group was acquired by European Entertainment Intressenter, a privately held investment company, at the beginning of last year. ComeOn Group has had a turbulent time operating over the past several years. Earlier this year, in May, the group’s two online brands (Sveacasino.com and Cherrycasino.com) had to be shut down for the Swedish players. The decision was made in the wake of the new allowed limits for online casino deposits and bonuses that the Swedish government planned to introduce.

In September last year, the company also decided to withdraw from the UK market, where it was present from 2014, to “focus on more favourable markets.” The then-CEO of ComeOn, Lahcene Merzoug, explained the decision the following way: “the UK has never been a big market for us, it’s a wise move to put our focus elsewhere.” However, the company compensated for leaving the UK market by launching its flagship comeon.com brand in Denmark later that year, in November. The launch was made only roughly four months after the company was granted the gaming license by the Danish regulators.