New Interview with BGaming: Collaborations, Game Features, and the Snoop Dogg Dollars Release
For sure, our collaboration with Casinolytics and Scatter Club has been a crucial part of our strategy and has delivered valuable results. Our partners provide BGaming with data and insights that we couldn’t gather internally. They help us better understand player preferences and opinions, which allows us to refine our games to meet the desires of our target audience more effectively.
Scatter Club is particularly helpful when it comes to game testing. We work closely with their community of gambling players and streamers, creating detailed surveys and sharing demo versions of new games with them. Their feedback often proves invaluable, as they help us identify areas for improvement early on. In some cases, we’ve even been able to implement changes during game development based on their suggestions, which can significantly impact the game’s popularity.
Casinolytics is an AI-powered analytics platform that tracks real-time streaming data. Their expertise, particularly in iGaming, has been built over years of studying streamers. One bright example of this collaboration is our online slot game, Aztec Clusters, which was created entirely based on Casinolytics’ analysis. With more than 10,000 hours of watched streams, we gained critical insights that allowed us to develop a product that not only matched market trends but also became a standout in the iGaming industry.
This year’s iGB L!VE felt much bigger and more impressive than previous ones. The affiliate zone stood out, with so many people buzzing with energy and eager to network. This time, BGaming focused more on engaging with our existing clients, so overall, we were quite happy with how the expo went.
As for upcoming events, you’re right — our next stop is the SBC Summit Lisbon, and we’ve been preparing for it for quite some time now. We’re really excited because this year we’ll have the largest booth in BGaming history — 117 square meters!
For the second year in a row, we’re continuing our creative project, “When Art Meets Gaming,” where our game characters get a fresh look through the unique style of local street artists. This time, we’re working with the famous Portuguese artist Gonçalo MAR, who has 25 years of experience. He’s reimagined some of our most popular characters from games Elvis Frog TRUEWAYS, Aztec Magic MEGAWAYS, Book of Cats, and Aztec Clusters. It’s going to be incredible, and I’d love to invite you to visit us at booth B120 from September 24-26 in Lisbon!
We’re always working to improve our products and make sure we’re bringing new value to players and operators alike. One of the key innovations we’ve introduced is BGaming’s Drops. This promo tool really showcases our focus on user-friendly experiences and innovation. Each campaign is tailored to specific events, and the best part is that operators don’t have to do any extra work. Prizes are automatically added to players’ balances, no matter what currency they’re using. Drops are especially loved by players thanks to the randomizer and real-time leaderboard, which bring an added thrill and competitive edge to the game.
Another tool we’re really proud of is B-Rush Challenges. It’s a simple but powerful way to get more players involved and active, without requiring additional investment or a complex setup. Casinos can integrate it easily, and players can start participating right away. The goal here is to attract new players, keep them engaged, and ensure they stick around. It’s also a great way for casinos to promote their branded games and prevent any misuse of bonuses — all without any extra effort from their side.
As we continue to evolve, we’re preparing to launch new BGaming Loyalty product. More details are coming soon, so stay tuned!
At BGaming, we love experimenting and are always developing new features and mechanics that the iGaming industry has yet to see.
Firstly, our TRUEWAYS™ mechanics in games like Elvis Frog TRUEWAYS™ and the recent Wild West TRUEWAYS™ offer a fresh take on the MEGAWAYS™ concept. With over 260,000 ways to win, TRUEWAYS enhances players’ chances to achieve great payouts.
Next, our Merge Up™ feature introduces the popular mobile gaming trend of merging mechanics. Symbols combine to form higher-value ones, creating thrilling chain reactions of wins and keeping the gameplay exciting with frequent rewards.
Our latest innovation, MultiDice X™, brings the experience of dice rolling into online slots. In Lucky Dragon MultiDice X™, Dice symbols are protected by green dragons. When two or more Dice symbols appear, the dragons roll them to reveal values that multiply the player’s bet. Matching values trigger a respin, adding extra fun and chances to win.
To stand out from competitors, we focus on creating unique game experiences and constantly improving our games during development. We do this by conducting game tests with the Scatter Club community, which includes gambling players and streamers. Their feedback helps us fine-tune our games early on, ensuring we deliver features that resonate with our audience.
By listening to the community, we can implement changes that make our games more engaging, innovative, and ultimately more competitive in the market.
We use AI as a valuable tool to streamline and enhance our game development process. It’s not just about what AI can do, but how we use it to optimize our work. AI helps us with quick prototyping and assists our artists, but the final touches always come from human expertise to ensure top-quality results.
For instance, last year, BGaming made significant strides with AI. We developed 4 titles that were about 90% AI-generated: Alien Fruits, Wild Chicago, Luck and Magic, and Mice and Magic Wonder Spin. The new game Alien Fruits 2 was recently released and is set to be just as popular as its first edition. AI has really helped us speed up production and innovate, while we still ensure that the final product meets our high standards.
Our upcoming branded slot is a significant milestone for us as it’s our first game featuring a global superstar — Snoop Dogg. Working with such a high-profile celebrity is an exciting step for BGaming.
We’ve been working closely with Roobet and Casinolytics throughout the development process. Casinolytics has been instrumental in handling the technical aspects and analytics, much like they did with Aztec Clusters. Thanks to Roobet, we’ve been able to involve Snoop Dogg at every stage of the game’s creation.
What sets Snoop Dogg Dollars apart is not just its unique theme but also its innovative gameplay mechanics. The game features narration by Snoop Dogg himself and is set to a smooth hip-hop soundtrack that captures the cool, laid-back vibe of the West Coast. We’re thrilled for players to experience it and see how it all comes together!
We chose the Cluster Pays mechanics for Snoop Dogg Dollars because it’s a proven favorite, especially after its success in Aztec Clusters. We’ve seen how much players enjoy these features, so we brought them back and built on their strengths.
In Snoop Dogg Dollars, players win by forming clusters of five or more matching symbols. Each winning cluster triggers a refill and leaves behind a marked cell. Wins on these cells increase multipliers, starting from x2 and doubling with each new win.
The features are designed to keep players engaged and rewarded. As symbols in winning clusters disappear, bonus symbols like Scatters, Wilds, Boosters, and Destroyers appear. Boosters enhance all multipliers before disappearing, while Destroyers remove low-value symbols and trigger a refill.
Players can land between 3 and 6 Scatters to earn 10 to 20 Free Spins. During this bonus round, Scatters turn into sticky Wilds or x10 multipliers, increasing the chances of big wins. The Snoop Spin and Bonus Buy features further enhance the gameplay, providing guaranteed sticky Wilds and better opportunities for players to score big wins.
The demo version of Snoop Dogg Dollars can be accessed now via the link, allowing players to get a feel for the game’s mechanics and features without any financial risk.
For those looking to play with real money, the slot will be available exclusively on Roobet starting September 5th. After this exclusive release, the game will be officially launched on other online casino platforms worldwide beginning November.
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