A Feast In Time Of Plague: Gamesys Witnesses Record Revenue Growth In Asia In H1

Article by : Eva Reed Aug 18, 2020

• 
• 

According to the latest information from the Gamesys group of companies, revenue for the first half of 2020 almost doubled compared to the same period in 2019. The first 6 months up to June 30, demonstrated record revenue growth in the Asian market. In the first half of the year, the volume of revenue increased by 100.6% and reached 340 million pounds sterling. Such figures show that Gamesys’ business value has seen a whopping 27.2% growth.

That being said, UK earnings figures also look incredibly optimistic for Gamesys: the profit growth reached more than 150%, which corresponds to £197.4 million.

In 2019 the UK market took stricter measures to strengthen responsible gambling for casino operators. However, this did not stop Gamesys from delivering excellent organic growth in the first half of 2020. Moreover, according to preliminary estimates, revenue growth in the first half of the year increased by 15.6%.

Such figures were made possible because Gamesys reduced direct costs of non-targeted marketing to clients in the UK. This affected the reduction of TV and radio advertising costs. Furthermore, the brand donated £200 million to charity.

More recently, the British Gambling Commission developed additional measures for monitoring players, describing bonus promotions, and making tools for funds depositing and withdrawing available. However, such steps did not become an obstacle to Gamesys’ development. According to the company’s management, their policy was structured in such a way that all products already met new standards, and in some cases, exceed them.

Also, according to Gamesys, as a result of its recreational and entertaining experience, the number of players who were actively involved in communication in live chat increased by 28%. An equally important indicator is non-wagering sessions. According to the information stated by the company, this indicator reached 53% in the first half of 2020.

According to the Gamesys statistics, the number of players who have additionally set limits on deposits increased by 34%. The big picture shows that the company’s UK business has witnessed unprecedented growth. However, most of the other British operators are still struggling with pandemic challenges.

The Gamesys indicators in the Asian markets exceeded all its expectations. Revenue growth exceeded 92% and became a record year on year. This is nothing less than the revenue of £ 98.9 million. Such results were achieved thanks to the growth in the number of new customers and the successful promotion of the InterCasino project.

Starting from April 23, Gamesys was forced to cut marketing costs for TV and radio advertising in the UK. According to the management, such restrictions were supposed to last until the situation with the coronavirus changes for the better.

At the same time, the company made it clear that such steps will positively affect responsible gambling issues for people stuck in their homes during the quarantine. Gamesys noted that it significantly increased monitoring of the time spent on the site and the players’ costs.

Overall, Gamesys has completely suspended email marketing and non-targeted digital advertising. The brand is actively developing and advertising its services on the Internet, which most likely allowed it to achieve unprecedented results even during a global pandemic.